Strategic Retail Channel Sales Lead - Building Materials

OYH; Johor Bahru; On-site; MYR 60,000 - 100,000; Full time

Job summary

OYH seeks an accomplished sales professional to lead retail channel development for building materials across Malaysia. You will expand partnerships with hardware stores and home improvement centers, negotiate terms, and manage in-store promotions and shelf visibility.

The role requires 3–5 years in a related field, strong negotiation and relationship skills, and the ability to travel across Klang Valley and beyond. Fluent English and Bahasa Malaysia are essential; Mandarin is a plus.

Qualifications

• 3–5 years of sales experience in building materials, hardware, construction or home improvement.
• Proven track record in retail channel management, preferably hardware stores or home improvement chains.
• Bachelor's Degree in Business, Marketing or related field; diploma with relevant experience considered.
• Strong negotiation and relationship-building skills.
• Familiarity with Malaysian hardware retail landscape and regional chains.
• Field-based role with frequent travel across Klang Valley and potentially nationwide.
• Proficient in MS Office (Excel, PowerPoint) and comfortable with sales reporting and analysis.
• Excellent communication in English and Bahasa Malaysia; Mandarin is an advantage.

Responsibilities

• Develop and execute sales strategies to achieve revenue, volume, and market share targets for building materials across the retail channel.
• Identify and onboard new retail partners, including hardware stores, home improvement centers, and specialty outlets.
• Negotiate trading terms, listing fees, shelf space, and promotional placements with retailers.
• Manage channel P&L, ensuring optimal trade spend and ROI.
• Build and maintain relationships with key buyers, category managers and store owners.
• Conduct regular business reviews with major retail accounts to align targets, inventory and marketing.
• Ensure stock availability, delivery, and merchandising issues are resolved promptly.
• Collaborate with trade marketing to execute in-store activations and displays.
• Ensure compliance with brand standards and planogram execution across touchpoints.
• Provide product training to retail staff to boost product knowledge and sell-through.
• Monitor competitors, market trends, and pricing in building materials.
• Analyze sales data and report channel performance and feedback.
• Forecast accurately to support supply chain and inventory planning.

Skills

Retail channel management

Negotiation

Relationship-building

Communication skills

Travel readiness

Education

Bachelor's Degree in Business/Marketing

Tools

MS Office

CRM software

Job description

OYH seeks an accomplished sales professional to lead retail channel development for building materials across Malaysia. You will expand partnerships with hardware stores and home improvement centers, negotiate terms, and manage in-store promotions and shelf visibility.

The role requires 3–5 years in a related field, strong negotiation and relationship skills, and the ability to travel across Klang Valley and beyond. Fluent English and Bahasa Malaysia are essential; Mandarin is a plus.