Strategic Media Planner: Data-Driven Campaigns

IPG Mediabrands; Petaling Jaya; On-site; MYR 67,000 - 100,000; Full time

Job summary

IPG Mediabrands in Malaysia is seeking a Media Planner to manage the media planning process across multiple channels and expand knowledge through training and vendor presentations.

You will understand the client’s business, develop marketing plans, and analyze data to deliver against objectives. Training and collaboration with activation teams will enhance skills in Digital, Performance, Social, Outdoor and Activation.

Qualifications

• Bachelor degree in Mass Communication or related field
• Strong communication and presentation skills
• Meticulous and careful
• Self-starter and team player with ability to handle multiple projects
• Ability to work within timelines
• Confident and able to handle demanding situations; training provided

Responsibilities

• Understand the client’s business objectives and advertising strategy.
• Co-develop marketing plans and projects, including strategy and tactical elements, to drive client’s business goals.
• Undertake research and analyze data using specialist industry resources.
• Identify target audiences and analyze their characteristics, behavior, and media habits.
• Assist the team in preparing budgets and estimating proposed media and communication plans.
• Ensure approved planned media are executed and consistent.
• Optimize the effectiveness of campaigns through constant monitoring of campaign reports and analysis
• Maintain records and prepare periodic reports as may be required on assigned accounts.
• Collaborate with internal teams to ensure excellent client deliverables.
• Keep up to date with the latest updates from media partners.
• Maintain effective communication with media owners, newspapers, magazines, and website owners.
• Familiar with media planning across all channels with activation teams in Digital, Performance, Social, Outdoor and Activation
• Any additional ad-hoc tasks as assigned by the superior

Job description

IPG Mediabrands in Malaysia is seeking a Media Planner to manage the media planning process across multiple channels and expand knowledge through training and vendor presentations.

You will understand the client’s business, develop marketing plans, and analyze data to deliver against objectives. Training and collaboration with activation teams will enhance skills in Digital, Performance, Social, Outdoor and Activation.