Performance Marketing Lead: Data-Driven Growth Across Channels

IPG Mediabrands; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

IPG Mediabrands in Malaysia seeks a Senior Executive, Performance Marketing to plan, execute, and optimize performance campaigns across SEM, social, display, and content discovery. You will deliver data-driven recommendations to improve outcomes and report on KPIs for clients and internal stakeholders.

You will collaborate with media planners and account teams, monitor budgets and pacing, and contribute to testing roadmaps and optimization frameworks to drive continuous growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years hands-on digital or performance marketing experience, agency setting preferred.
• Strong knowledge of performance marketing channels including Google Ads & major social platforms.

Responsibilities

• Support the setup, management, and optimization of performance campaigns across SEM, Social, Display, and Content Discovery platforms.
• Monitor KPIs and identify optimization opportunities to improve efficiency and results.
• Analyze data to generate actionable insights and strategic recommendations.
• Own campaign pacing, budget monitoring, and performance tracking to meet objectives.
• Collaborate with media planners, account teams, and clients for aligned execution.
• Assist in developing testing roadmaps and optimization frameworks.
• Prepare reports and presentations for clients and internal stakeholders.
• Stay updated on industry trends and platform updates to identify growth opportunities.
• Participate in client discussions and share knowledge with junior team members.

Skills

Performance marketing

Data analysis

Campaign optimization

Cross-functional collaboration

Presentation skills

Stakeholder management

Digital advertising platforms

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Google Analytics

Google Tag Manager

Google Ads

Meta Ads Manager

Shopee Ads

Lazada Ads

XHS

Job description

IPG Mediabrands in Malaysia seeks a Senior Executive, Performance Marketing to plan, execute, and optimize performance campaigns across SEM, social, display, and content discovery. You will deliver data-driven recommendations to improve outcomes and report on KPIs for clients and internal stakeholders.

You will collaborate with media planners and account teams, monitor budgets and pacing, and contribute to testing roadmaps and optimization frameworks to drive continuous growth.