Strategic Marketing Partner, Molecular Diagnostics

Roche; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Roche Diagnostics Malaysia seeks a Marketing Partner to drive strategic product marketing across Molecular and Infectious Diagnostics. You will analyze market trends, shape pricing, messaging and campaigns, and collaborate with cross-functional teams to unlock opportunities with key accounts.

The role demands proven experience in IVD marketing, molecular diagnostics (PCR/NGS), strong communication skills and a track record of delivering growth through integrated marketing plans and market

Qualifications

• Experience in marketing, product management, or commercial strategy within IVD, Clinical Diagnostics, or Life Sciences.
• Expertise in Molecular Diagnostics (PCR, NGS) essential; familiarity with Microbiology and Tissue Diagnostics preferred.
• Strong communication, presentation, and cross-functional collaboration skills.

Responsibilities

• Laboratory Marketing: analyse market environment, develop strategy, segmentations, branding, pricing; rollout strategy.
• Develop yearly Marketing Plan; manage Laboratory KOLs; partner with vendors and associations.
• Product Management: Portfolio management incl. inventory and lifecycle; support quality issues; plan and execute marketing activities; create selling aids; provide 2nd line technical support; support field with presentations and market intelligence.
• Market Access & Intelligence: track market trends and competitor movements; deliver actionable insights; pursue new opportunities.

Skills

Marketing

Product management

Commercial strategy

IVD

Molecular Diagnostics

PCR

NGS

Communication

Presentation

Project management

Analytical mindset

Education

Bachelor/Master in Health/Biomedical/Science/Business/Marketing

Job description

Roche Diagnostics Malaysia seeks a Marketing Partner to drive strategic product marketing across Molecular and Infectious Diagnostics. You will analyze market trends, shape pricing, messaging and campaigns, and collaborate with cross-functional teams to unlock opportunities with key accounts.

The role demands proven experience in IVD marketing, molecular diagnostics (PCR/NGS), strong communication skills and a track record of delivering growth through integrated marketing plans and market