Strategic Market Intelligence & Consumer Insights Lead

Mamee; Kuala Lumpur; On-site; MYR 60,000 - 180,000; Full time

Job summary

Mamee, a Malaysia-based company, seeks a senior Market Intelligence professional to lead consumer insight studies and brand/category research. You will shape research questions, design mixed-method studies and translate findings into actionable business recommendations.

You will collaborate with cross-functional teams to monitor trends, develop briefs, and manage projects from design to presentation, ensuring timely, credible insights for decision-makers.

Qualifications

• Bachelor's degree or above in Marketing, Market Research, Business, Psychology, Sociology, Statistics or a related field.
• 5-8+ years of relevant experience in market intelligence, consumer insights, consumer research, brand strategy, marketing or a related field.
• Strong experience in quantitative research, with a good understanding of qualitative research.
• Proven ability to independently develop research frameworks, questionnaires and research briefs.
• Strong analytical, critical-thinking, communication and presentation skills.

Responsibilities

• Monitor market, consumer, category and competitive trends to identify opportunities and information gaps.
• Translate business questions and market observations into clear research objectives and hypotheses.
• Assess whether emerging trends represent meaningful opportunities beyond hype.
• Determine what needs validation and build appropriate research framework, methodology and outcomes.
• Challenge assumptions and keep research focused, practical and relevant to business decisions.

Skills

Market intelligence

Consumer insights

Research design

Quantitative research

Qualitative research

Questionnaire development

Presentation skills

Education

Bachelor's degree in Marketing/Market Research/ Psychology

Tools

Online survey platforms

Social listening tools

Focus group facilities

Job description

Mamee, a Malaysia-based company, seeks a senior Market Intelligence professional to lead consumer insight studies and brand/category research. You will shape research questions, design mixed-method studies and translate findings into actionable business recommendations.

You will collaborate with cross-functional teams to monitor trends, develop briefs, and manage projects from design to presentation, ensuring timely, credible insights for decision-makers.