Category Growth Lead - Data-Driven Shopper Insights

Mamee-Double Decker (M) Sdn Bhd; Malaysia; On-site; MYR 180,000 - 240,000; Full time

Job summary

Mamee-Double Decker (M) Sdn Bhd is seeking an experienced Category Lead to synthesize Nielsen, Kantar, and retail data into category opportunities in Malaysia. The role requires deep understanding of shopper missions, channel dynamics, and competitive landscape, to build compelling, data-driven category sell stories for senior stakeholders and major customers.

You will embed category thinking into innovation, demand planning, and campaign design, acting as a trusted advisor in Joint Business

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 8-10 years in FMCG (F&B preferred) across Category Management / Trade Marketing / Commercial.
• Strong experience with Nielsen, Kantar, or equivalent market data tools.
• Proven track record in driving category growth and influencing key retailers.
• Strong commercial acumen, stakeholder management, and storytelling ability.

Responsibilities

• Lead synthesis of Nielsen, Kantar, and retail data into category opportunities.
• Drive deep understanding of shopper missions, channel dynamics, and competitive landscape.
• Build data-backed category sell stories for senior stakeholders and customers.
• Embed category perspective into innovation, demand planning, and campaign design.
• Act as trusted category advisor to key retailers in Joint Business Planning.
• Shape win-win growth plans with customers, influence space allocation, and assortment expansion.
• Anchor category thinking in customer conversations and negotiations.
• Ensure alignment between category strategy and execution at shelf.
• Coach and mentor junior team members where applicable.
• Own category KPIs: Sales, Market Share, Margin, ROS, Penetration.
• Drive performance tracking, root-cause analysis, and corrective actions.

Skills

Nielsen/Kantar experience

Category Management

Trade Marketing

Communication/Storytelling

Stakeholder management

Education

Bachelor's degree in Business/Marketing

Tools

Nielsen/Kantar tools

Job description

Mamee-Double Decker (M) Sdn Bhd is seeking an experienced Category Lead to synthesize Nielsen, Kantar, and retail data into category opportunities in Malaysia. The role requires deep understanding of shopper missions, channel dynamics, and competitive landscape, to build compelling, data-driven category sell stories for senior stakeholders and major customers.

You will embed category thinking into innovation, demand planning, and campaign design, acting as a trusted advisor in Joint Business