Market Intelligence & Consumer Insights Manager

Mamee; Kuala Lumpur; On-site; MYR 60,000 - 180,000; Full time

Job summary

Mamee, a Malaysia-based company, seeks a senior Market Intelligence professional to lead consumer insight studies and brand/category research. You will shape research questions, design mixed-method studies and translate findings into actionable business recommendations.

You will collaborate with cross-functional teams to monitor trends, develop briefs, and manage projects from design to presentation, ensuring timely, credible insights for decision-makers.

Qualifications

• Bachelor's degree or above in Marketing, Market Research, Business, Psychology, Sociology, Statistics or a related field.
• 5-8+ years of relevant experience in market intelligence, consumer insights, consumer research, brand strategy, marketing or a related field.
• Strong experience in quantitative research, with a good understanding of qualitative research.
• Proven ability to independently develop research frameworks, questionnaires and research briefs.
• Strong analytical, critical-thinking, communication and presentation skills.

Responsibilities

• Monitor market, consumer, category and competitive trends to identify opportunities and information gaps.
• Translate business questions and market observations into clear research objectives and hypotheses.
• Assess whether emerging trends represent meaningful opportunities beyond hype.
• Determine what needs validation and build appropriate research framework, methodology and outcomes.
• Challenge assumptions and keep research focused, practical and relevant to business decisions.

Skills

Market intelligence

Consumer insights

Research design

Quantitative research

Qualitative research

Questionnaire development

Presentation skills

Education

Bachelor's degree in Marketing/Market Research/ Psychology

Tools

Online survey platforms

Social listening tools

Focus group facilities

Job description

• Monitor market, consumer, category and competitive trends to identify emerging opportunities and important information gaps.
• Translate business questions and market observations into clear research objectives and hypotheses.
• Assess whether emerging trends represent meaningful consumer or market opportunities rather than short-term hype.
• Determine what needs to be validated and build the appropriate research framework, methodology and desired outcome.
• Challenge assumptions and ensure research remains focused, practical and relevant to the business decision.

2. Consumer, Brand & Category Understanding

• Apply strong understanding of consumers, brands and category dynamics to research and business questions.
• Understand demographic, life-stage and behavioural segmentation.
• Analyse consumer behaviour, usage occasions, needs, motivations, attitudes and perceptions.
• Understand consumer psychology and how it influences purchase and consumption behaviour.
• Apply brand and category knowledge to identify meaningful consumer needs and market opportunities.

3. Research Design & Execution

• Design appropriate quantitative and qualitative research approaches based on research objectives and hypotheses.
• Independently develop high-quality questionnaires and qualitative discussion guides, keeping research focused and concise.
• Be hands-on in launching online surveys for quick deep dives, hypothesis validation and understanding consumer behaviour.
• Use social listening and online research tools to explore consumer conversations, behaviours, needs and trends.
• Balance research quality, depth, speed and cost; experience with focus groups and focus group facilities is an added advantage.

4. Research Agency & Project Management

• Develop research briefs and RFPs for larger qualitative and quantitative studies.
• Evaluate research agencies, methodologies and proposals, and select appropriate research partners.
• Review and challenge research designs, questionnaires, discussion guides, sampling and fieldwork plans.
• Manage timelines, budgets, fieldwork and overall project quality.
• Remain the owner of the research thinking and quality, while agencies provide specialist execution and fieldwork capabilities.

5. Analysis, Triangulation & Insight

• Analyse quantitative and qualitative findings to identify meaningful patterns and differences across consumer segments.
• Triangulate multiple sources of evidence, including research, market intelligence, social, e-commerce, trade and competitive observations.
• Identify clear, actionable insights that address the business question and inform decision-making.
• Translate findings into implications for brand, new product & category development and communication strategy.
• Develop clear and compelling presentations that help management and cross-functional teams understand what it means and what to do next.

Job Requirements:

• Bachelor's degree or above in Marketing, Market Research, Business, Psychology, Sociology, Statistics or a related field.
• 5-8+ years of relevant experience in market intelligence, consumer insights, consumer research, brand strategy, marketing or a related field.
• Strong experience in quantitative research, with a good understanding of qualitative research.
• Proven ability to independently develop research frameworks, questionnaires and research briefs.
• Strong analytical, critical-thinking, communication and presentation skills.