Strategic Key Account Manager

Bon Food Industries Sdn Bhd; Kapar; On-site; MYR 55,000 - 90,000; Full time

Job summary

Bon Food Industries Sdn Bhd seeks a proactive Key Account Executive to manage and grow relationships with major customers in Malaysia. You will act as the primary liaison between clients and internal teams, plan promotions, and monitor budgets to ensure profitable account performance.

The role requires strong communication, coordination, and negotiation skills, with willingness to travel for trade visits. Fresh graduates are welcome to apply, with experience in KAM or FMCG considered

Qualifications

• Candidate must possess at least a Diploma or Bachelor's Degree in Business Administration, Marketing, Sales, or a related field
• Proficient in Mandarin, English, and Bahasa Malaysia to effectively communicate with customers, suppliers, and internal stakeholders
• Good communication and interpersonal skills
• Strong coordination, negotiation, and problem-solving skills
• Willing to travel for trade visits and customer meetings when required
• Fresh graduates are encouraged to apply
• Candidates with experience in Key Account Management, Sales, FMCG, or related field will have an added advantage

Responsibilities

• Manage and maintain strong relationships with key accounts to ensure customer satisfaction, business growth, and achievement of sales targets.
• Act as the main point of contact for assigned key accounts and ensure smooth communication between customers and internal departments.
• Plan and execute promotions, business reviews, and account development activities in line with company objectives.
• Monitor and manage allocated sales budgets and trade spending to ensure efficient and effective utilization of resources.
• Build and strengthen relationships with key stakeholders at headquarters and outlet/store levels to enhance long-term partnerships and customer loyalty.
• Coordinate closely with internal teams such as Sales, Marketing, Supply Chain, Warehouse, and Finance to ensure smooth execution of customer campaigns, promotions, and operational matters.
• Track, analyze, and monitor sales performance, account performance, market trends, and competitor activities to identify opportunities for improvement and business growth.
• Be responsible and accountable for achieving sales growth, profitability targets, and managing trade spending within approved limits for each assigned account.
• Conduct regular business reviews and discussions with customers to identify gaps, resolve issues, and improve overall account performance.
• Perform trade visits to monitor, check, and audit in-store execution, product availability, merchandising standards, and promotional compliance at outlet level.
• Monitor customer credit terms and follow up on payment collections to ensure timely settlement of outstanding balances.
• Prepare sales reports, forecasts, analysis, and other documentation required by management.
• Support ad-hoc assignments, projects, and any other duties assigned by the Management from time to time.

Skills

Communication skills

Interpersonal skills

Coordination

Negotiation

Problem-solving

Teamwork

Travel willingness

Education

Diploma or Bachelor's Degree in Business Administration, Marketing, Sales, or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Bon Food Industries Sdn Bhd seeks a proactive Key Account Executive to manage and grow relationships with major customers in Malaysia. You will act as the primary liaison between clients and internal teams, plan promotions, and monitor budgets to ensure profitable account performance.

The role requires strong communication, coordination, and negotiation skills, with willingness to travel for trade visits. Fresh graduates are welcome to apply, with experience in KAM or FMCG considered