Strategic Insight Monetisation Lead

DFI Retail Group; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Job summary

DFI Retail Group seeks a senior leader to develop and execute insight monetisation strategies across the group, driving revenue growth through aligned pricing and propositions. You will coordinate with a 3rd party insight provider, banner commercial teams, legal and finance to transform data insights into new revenue opportunities.

You will share best practices across teams, build case studies, and organize training to advance monetisation models. A small team will report to you.

Qualifications

• Bachelor's degree in Business, Economics, Statistics, or related field; advanced qualifications are a plus.
• 8+ years in data analytics, insight monetisation, or similar commercial role with leadership experience.
• Demonstrable commercial acumen with track record of monetising data insights.
• Excellent stakeholder management and cross-functional collaboration skills.
• Retail or FMCG sector experience is highly desirable.
• Experience with leading providers of consumer insights (e.g. dunnhumby, Circana, etc.) is a strong advantage.

Responsibilities

• Develop and implement a comprehensive insight monetisation strategy that drives revenue growth.
• Identify new monetisation opportunities by monitoring market trends and competitor activities.
• Ensure alignment of pricing, value propositions, and go-to-market strategies across all DFI units.
• Serve as central point of contact between 3rd party providers, banner teams, legal, and finance.
• Establish project governance, track initiatives against milestones, ensure regulatory compliance.
• Collaborate with commercial teams to align monetisation initiatives with business objectives.
• Facilitate knowledge sharing and maintain a repository of case studies and benchmarks.
• Prepare robust business cases, pricing models, and proposals for insight-based initiatives.
• Present performance reports and strategic updates to executive leadership.
• Lead, mentor, and manage a small team of monetisation professionals.

Skills

Data analytics

Insight monetisation

Commercial leadership

Stakeholder management

Communication skills

Education

Bachelor's degree in Business, Economics, Statistics, or related discipline

Tools

Business intelligence tools

Job description

DFI Retail Group seeks a senior leader to develop and execute insight monetisation strategies across the group, driving revenue growth through aligned pricing and propositions. You will coordinate with a 3rd party insight provider, banner commercial teams, legal and finance to transform data insights into new revenue opportunities.

You will share best practices across teams, build case studies, and organize training to advance monetisation models. A small team will report to you.