Strategic Industry Marketing Leader — Growth & Launches

Avient Corporation; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Avient Corporation is seeking an Industry Manager to lead strategic and tactical marketing for its assigned industry in Kuala Lumpur. The role involves shaping market penetration, segmentation, and launch packages, and collaborating with sales, R&D, and manufacturing to translate strategy into action.

You will monitor market trends, manage profitability, coordinate new product introductions, and develop value propositions that align with customer needs.

Responsibilities

• Profitable growth through industry marketing leadership.
• Focus on gross margin targets and profitability improvements.
• Develop and implement vitality index growth strategies and new product launches.
• Engage customers using market analysis, sales & marketing plans, and product launch kits.
• Coordinate with R&D, manufacturing, and sales to ensure effective strategy execution.

Job description

Avient Corporation is seeking an Industry Manager to lead strategic and tactical marketing for its assigned industry in Kuala Lumpur. The role involves shaping market penetration, segmentation, and launch packages, and collaborating with sales, R&D, and manufacturing to translate strategy into action.

You will monitor market trends, manage profitability, coordinate new product introductions, and develop value propositions that align with customer needs.