Store Manager (Wine & Liquor)

Stream Empire Holdings; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Stream Empire Holdings Sdn Bhd is seeking a dynamic Store Manager to lead a premium retail team in Malaysia. You will oversee operations, scheduling, coaching, and compliance while driving sales and ensuring exceptional customer service.

Ideal candidates hold a Bachelor’s degree in a related field and have 3–5 years of retail management experience, especially in wine and spirits. A strong eye for visual merchandising and inventory control is essential.

Qualifications

• Bachelor’s degree in Business, Hospitality, Retail Management, or related field preferred.
• 3–5 years of retail management experience, preferably in wine, spirits, or premium beverage retail.
• Proven track record of achieving sales targets and managing store operations.
• Strong knowledge of wine and spirits, including varieties, regions, brands, and tasting profiles.

Responsibilities

• Lead, supervise, and motivate store employees to achieve sales and performance targets.
• Plan staff schedules, shifts, and task assignments to ensure optimal coverage.
• Conduct performance reviews and provide coaching, feedback, and development plans.
• Train and onboard new employees to ensure operational readiness and product knowledge.
• Oversee daily store operations, including opening/closing procedures, cash flow, and expenses.
• Maintain compliance with company policies, procedures, and operational standards.
• Drive store sales to achieve and exceed daily, weekly, and monthly targets.
• Deliver exceptional customer service and create a welcoming shopping experience.
• Educate customers on wine and spirits products to support sales conversion and upselling.
• Manage inventory levels, stock replenishment, and product storage accuracy.
• Monitor stock movement and minimize shrinkage, including high-value and limited-stock items.
• Prepare reports on sales performance, staff performance, and customer feedback.
• Monitor store expenses and identify opportunities for cost control.
• Maintain a safe and compliant store environment for employees and customers.
• Maintain high visual merchandising standards to enhance product visibility and drive sales.
• Plan and execute product displays, promotions, and thematic setups.
• Ensure correct product categorization for easy customer navigation.
• Monitor shelf presentation, labeling accuracy, pricing, and product rotation.
• Collaborate with management/marketing on in-store campaigns and promotional displays.
• Ensure all displays comply with brand guidelines and alcohol retail regulations.

Skills

Leadership

Sales

Customer service

Inventory control

Visual merchandising

Education

Bachelor’s degree in Business/Hospitality/Retail Management

Tools

POS systems

Job description

Lead, supervise, and motivate store employees to achieve sales and performance targets

Plan staff schedules, shifts, and task assignments to ensure optimal coverage

Conduct performance reviews and provide coaching, feedback, and development plans

Train and onboard new employees to ensure operational readiness and product knowledge

2. Store Operations

Oversee daily store operations, including opening/closing procedures, cash flow, and expenses

Maintain compliance with company policies, procedures, and operational standards

Ensure a clean, organized, and visually appealing store environment

Drive store sales to achieve and exceed daily, weekly, and monthly targets

Deliver exceptional customer service and create a welcoming shopping experience

Manage customer inquiries, complaints, and escalations with professionalism and a solution-oriented approach

Educate customers on wine and spirits products to support sales conversion and upselling

4. Inventory & Merchandising

Manage inventory levels, stock replenishment, and product storage accuracy

Ensure proper receiving, recording, and tracking of all merchandise

Monitor stock movement and minimize shrinkage, including high-value and limited-stock items

Ensure accurate cash handling

Prepare reports on sales performance, staff performance, and customer feedback

Monitor store expenses and identify opportunities for cost control

Respond effectively to operational issues, emergencies, or unexpected situations

Maintain a safe and compliant store environment for employees and customers

7. Visual Merchandising & Store Presentation

Maintain high visual merchandising standards to enhance product visibility and drive sales

Plan and execute product displays, promotions, and thematic setups

Ensure correct product categorization for easy customer navigation

Monitor shelf presentation, labeling accuracy, pricing, and product rotation

Collaborate with management/marketing on in-store campaigns and promotional displays

Ensure all displays comply with brand guidelines and alcohol retail regulations

Qualifications

Education & Experience

Bachelor’s degree in Business, Hospitality, Retail Management, or related field preferred

Minimum 3-5 years of retail management experience, preferably in wine, spirits, or premium beverage retail

Proven track record of achieving sales targets and managing store operations

Industry Knowledge

Strong knowledge of wine and spirits, including varieties, regions, brands, and tasting profiles

Familiarity with visual merchandising principles, premium product display, and in-store promotions

Understanding of retail compliance and licensing requirements for alcohol sales in Malaysia

WSET (Wine & Spirit Education Trust) Level 2 or above, or equivalent wine/spirits qualification preferred

Excellent leadership and team management skills; ability to motivate and develop staff

Strong customer service and interpersonal skills; able to educate customers and drive upselling

Analytical mindset with ability to manage sales KPIs, inventory, and financial reporting

Effective problem-solving and crisis management skills

Detail-oriented with excellent organizational and multitasking abilities

We are Asia’s leading retail and e-commerce network in activewear and lifestyle, powered by a team of over 300 talented individuals who work together to become Asia’s foremost active and lifestyle fashion trendsetter.

With nearly 40 years of groundbreaking pursuits in the active and lifestyle industry, Stream Empire Holdings Sdn Bhd is a multinational corporation that continues to strive for excellence in expanding their retail business and commercial activities across the South East Asia region, cultivating their philosophy:

“Teamwork is the key to success”

Based in Malaysia, Stream Empire Holdings Sdn Bhd now has more than 60 retail outlets across the region, driven by highly motivated and professional individuals working closely together with global partners in empowering long-lasting relationships to become Asia’s leading active and lifestyle brand.

Our talents are driven by these values:

SYNERGY

Like yin and yang, we work together in synergy. Together, we uplift our strengths as well as empower our shortcomings to create a workflow that leads us to success.

TEAMWORK

Every effort counts, no matter who you are. Behind every successful company, is a dedicated team.

RESPECT

We value each and everyone’s differences, we value every skill. We embrace an open environment and encourage an open two-way communication.

EXCELLENCE

Striving for the highest possible standards is our top priority. We want to make sure that we deliver the best of our services and products to you.

ACCOUNTABILITY

Everyone is empowered to make decisions. We are passionate in what we do and therefore it’s our responsibility that we ensure it’s delivered in the utmost manner and remain true to our actions.

MOTIVATION

We take the initiative to improve ourselves and our works because we care about what we do.

We are Asia’s leading retail and e-commerce network in activewear and lifestyle, powered by a team of over 300 talented individuals who work together to become Asia’s foremost active and lifestyle fashion trendsetter.

With nearly 40 years of groundbreaking pursuits in the active and lifestyle industry, Stream Empire Holdings Sdn Bhd is a multinational corporation that continues to strive for excellence in expanding their retail business and commercial activities across the South East Asia region, cultivating their philosophy:

“Teamwork is the key to success”

Based in Malaysia, Stream Empire Holdings Sdn Bhd now has more than 60 retail outlets across the region, driven by highly motivated and professional individuals working closely together with global partners in empowering long-lasting relationships to become Asia’s leading active and lifestyle brand.

Our talents are driven by these values:

SYNERGY

Like yin and yang, we work together in synergy. Together, we uplift our strengths as well as empower our shortcomings to create a workflow that leads us to success.

TEAMWORK

Every effort counts, no matter who you are. Behind every successful company, is a dedicated team.

RESPECT

We value each and everyone’s differences, we value every skill. We embrace an open environment and encourage an open two-way communication.

EXCELLENCE

Striving for the highest possible standards is our top priority. We want to make sure that we deliver the best of our services and products to you.

ACCOUNTABILITY

Everyone is empowered to make decisions. We are passionate in what we do and therefore it’s our responsibility that we ensure it’s delivered in the utmost manner and remain true to our actions.

MOTIVATION

We take the initiative to improve ourselves and our works because we care about what we do.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• Do you have experience in a sales role?
• Do you have customer service experience?