A complete application in a minute
Tailored resume and cover letter, ready to send.
NEW BALANCE ATHLETIC SHOES SDN.BHD. is seeking a Store Manager to lead a high‑performing retail team in Malaysia. You will drive sales, manage operations, and ensure the store reflects the brand and delivers an outstanding customer experience.
Responsibilities include coaching staff, analysing performance data, and executing strategies to meet revenue budgets while maintaining excellent customer service and brand standards.
The Store Manager is accountable for delivering sales, profit, and operational targets while creating exceptional customer experience through a highly engaged and capable team. The role ensures store execution aligns with company strategy, brand values, and customer expectations.
Key responsibilities
Lead by example to consistently deliver exceptional customer service, role modelling strong selling and communication skills through ELITE to ensure "every customer, every time" standards are achieved.
Ensure all decision making considers the end-to-end customer journey and experience.
Drive positive customer outcomes across all touchpoints, including feedback channels such as Google reviews and Mystery Shop results, while building long-term relationships and loyalty by promoting the value of customer loyalty sign-ups.
Coach and develop team members to create genuine connections and deliver memorable in-store experiences.
Maximise sales performance by achieving store revenue targets and budgets.
Drive conversion through proactive data analysis, focused team execution, and effective rostering aligned to wage budgets to balance operational needs and cost efficiency. Analyse KPIs and financial reports and SWOT insights to identify trends and opportunities.
Set, communicate, and monitor daily sales targets while driving strong cross-selling and upselling behaviours to maximise overall KPI performance while keeping the team aligned on progress
Lead the delivery of daily business outcomes through clear communication, structured briefings, and effective execution of store priorities. Proactively identify opportunities for improvement, applying critical thinking and calculated decision‑making aligned to New Balance values
Drive continuous improvement in processes, efficiency, and overall store performance through strong operational leadership and in-depth knowledge of store systems, policies, and standards.
Inspire, motivate, and engage the team to achieve sales and KPI goals while building a strong culture of communication, collaboration, and recognition to contribute to business outcomes
Recruit and onboarded high‑performing team members aligned with brand values. Provide ongoing coaching, feedback, and performance reviews to support development, enhance individual and team performance, and drive accountability
About you
Leads with positivity, professionalism, and integrity to create a high‑performance, customer‑first culture.
A driven, self‑motivated leader with a proven track record of achieving sales budgets and delivering results.
An effective people leader who coaches, develops, and engages teams to perform at their best while fostering accountability and ownership.
Leverages data and insights to inform decisions and improve business performance.
Demonstrates solid retail management experience with commercial, merchandising, and stock management capability.
Maintains a high level of attention to detail and demonstrates resilience and adaptability in a dynamic retail environment.
Shows a strong commitment to continuous improvement, innovation, and personal development.
Our goal is to help you achieve yours.
At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.
Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high‑level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.
Our goal is to help you achieve yours.
At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.
Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high‑level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.
What can I earn as a Retail Store Manager