Store Manager (Beauty Industry)

MINISO (GUANGZHOU) CO.,LTD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Attractive incentives

Career advancement

Job summary

MINISO (M) SDN BHD in Malaysia is seeking a Store Manager to lead our beauty retail team. You will drive sales, coach Beauty Advisors and ensure exceptional customer service while upholding store standards.

Lead inventory, scheduling and promotions, while developing product knowledge and selling skills. This role offers growth as our beauty division expands across Malaysia.

Qualifications

• Knowledge of beauty products, makeup & skincare
• Strong leadership and people-management skills
• Ability to analyse sales and store performance data
• Excellent customer service and communication skills
• Willingness to lead and train staff regularly

Responsibilities

• Lead the store team to achieve monthly sales targets and objectives.
• Break down targets into individual goals and motivate Beauty Advisors.
• Monitor key retail metrics: sales, conversion, ATV and UPT.
• Plan promotions, product launches and in-store activities.
• Manage store expenses and ensure profitability.
• Recruit, onboard and schedule store staff; coach on selling skills.
• Maintain store cleanliness, merchandising and visual standards.
• Oversee inventory, stock counts, receiving, replenishment and transfers.

Skills

Beauty retail knowledge

Leadership

Sales analytics

Customer service

Team coaching

Education

Diploma or higher

Job description

We are looking for a passionate and results-driven Store Manager to lead our beauty retail team.

As WOW Beauty continues to expand rapidly across Malaysia, this role offers strong career growth opportunities for individuals who are passionate about beauty, retail operations and team leadership.

Key Responsibilities

1. Sales & Business Performance

Lead the store team in achieving monthly sales targets and other business objectives.

Break down store targets into clear individual goals and motivate Beauty Advisors to achieve strong results.

Monitor key retail indicators, including sales achievement, conversion rate, Average Transaction Value (ATV) and Units per Transaction (UPT).

Analyse sales and operational data to identify performance gaps and implement improvement plans.

Plan and execute promotional campaigns, product launches and in-store activities.

Manage store operating expenses and control costs to support profitability.

Lead, coach and motivate Beauty Advisors to deliver excellent sales performance and customer service.

Support the recruitment, selection and onboarding of store employees.

Manage staff scheduling, attendance and manpower deployment according to business needs.

Identify development gaps in product knowledge, makeup application and selling skills, and provide timely coaching.

Conduct regular product, service and sales training for the team.

Build a positive, accountable and high-performing store culture.

3. Store Operations & Visual Standards

Ensure daily store operations are carried out according to company policies, SOPs and audit requirements.

Maintain high standards of store cleanliness, visual merchandising, tester hygiene and product presentation.

Ensure pricing labels, promotional materials and displays are accurate and properly executed.

Maintain an organised, comfortable and welcoming shopping environment.

Ensure opening, closing, cashiering and other daily operational procedures are completed accurately.

4. Inventory & Asset Management

Maintain accurate inventory records and ensure sufficient stock availability.

Manage stock receiving, replenishment, transfers, stock counts and inventory adjustments.

Execute scheduled stock counts accurately and investigate stock discrepancies.

Control stock loss, damages and expiry risks.

Ensure the stockroom is organised and maintained according to company standards.

Safeguard store equipment, systems and other company assets.

5. Customer Experience & Compliance

Ensure the team consistently provides professional beauty consultation and excellent customer service.

Handle customer feedback and complaints promptly and professionally.

Build and maintain strong customer relationships to encourage repeat purchases and customer loyalty.

Ensure the store complies with company policies, safety requirements and operational standards.

Complete required reports, training assessments and assigned operational tasks accurately and on time.

Recommend practical improvements to enhance store performance and customer experience.

Requirements

Minimum 2 years of experience in beauty, cosmetics or skincare retail, including at least 1 year in a supervisory or store-management role.

Strong knowledge of beauty products, makeup application, skincare and retail selling techniques.

Results-oriented, self-motivated and capable of driving team performance.

Strong leadership, coaching and people-management skills.

Good commercial awareness and ability to analyse sales and operational data.

Strong communication, customer service and problem-solving skills.

Good fashion and beauty awareness, with professional grooming aligned with the brand image.

Able to manage different workplace relationships and handle challenging situations professionally.

Diploma or higher qualification is preferred. Candidates with SPM or an equivalent qualification may also be considered based on relevant experience and performance.

Willing to work retail shifts, weekends and public holidays.

Why Join Us?

Be part of a rapidly expanding beauty retail company.

Attractive sales incentives and performance-based rewards.

Opportunities for career advancement as our store network continues to grow.

Ongoing product, sales and leadership development.

MINISO (M) SDN BHD is a retail store business with regional offices in Korea, China, Hong Kong, Singapore, Malaysia & a wide range of subsidiary companies in globaly. Miniso brand commodities are mainly in life of leisure field, which includs creative home necessities, health and beauty, fashion jewelry, office supplies, stationery gifts, seasonal products, etc. with more than 10,000 types of products. MINISO learn from nature,pursue high quality, while paying attention to natural resources & environmental protection, Miniso actively explore a reasonable relationship between the earth's environment and human civilization, concern about the health of community & environment and make sure that products and materials are safe.

In line with our business expansion, we would like to recruit dynamic & highly motivated candidates to fill in the position above.