Social Media Marketing cum AI Content Creator

LifeTree Biotech; Kepong; On-site; MYR 42,000 - 65,000; Full time

Job summary

LifeTree Biotech in Kuala Lumpur is seeking an in-house Content Creator to lead day-to-day visual storytelling and asset production for social platforms. You will build a steady stream of 9:16 short-form videos designed to educate consumers and drive direct purchases.

Collaborating with the Digital Marketing team, you will iterate quickly on winning concepts using real-time campaign data, establishing a scalable creative engine with CapCut, Premiere, or Final Cut.

Qualifications

• Script, film, and edit 8–12 modular short-form video assets weekly for 9:16 vertical formats.
• Produce diverse formats: product unboxings, problem-agitation angles, before/after demos, UGC-style content.
• Appear on camera as brand voice or direct internal teammates for shoots.
• Post-produce with CapCut, Adobe Premiere, or Final Cut including pacing, sound, typography, captions, and hook variations.
• Research competitors and social trends to identify trending audio and viral hooks.
• Develop 3–5 alternative first 3-second hooks and CTAs for core video concepts for split-testing.
• Translate customer pain points and product benefits into relatable visual scripts.
• Attend weekly creative review meetings to inspect performance metrics (Hook Rate, Hold Rate, CTR, ROAS).
• Rapidly re-cut or re-caption top-performing assets to fight ad fatigue and extend lifespan.
• Maintain a structured, taggable creative content library in cloud storage with consistent branding and compliant product claims.

Job description

We are seeking a fast, creative, and performance-minded In-House Content Creator to lead our day-to-day visual storytelling and creative asset engine. In this role, you will engineer high-converting short-form videos, user-generated style (UGC) content, and product demonstrations designed to stop the scroll, educate consumers, and drive direct purchases across Meta (Facebook & Instagram), TikTok, and YouTube Shorts. You will collaborate closely with our Digital Marketing / Media Buying team, taking real-time campaign performance data (click-through rates, hook drop-offs, and conversions) to iterate rapidly on winning visual concepts.

Key responsibilities

Script, film, and edit 8 to 12 modular short-form video assets weekly optimized for 9:16 vertical video (across various social media platform)

Produce diverse creative formats: product unboxings, problem-agitation angles, before & after demos, behind-the-scenes founder stories, educational deep-dives, and aesthetic lifestyle b-roll

Appear on camera as a brand voice and/or direct internal teammates and micro-creators for UGC-style shoots

Execute rapid post-production using CapCut, Adobe Premiere, or Final Cut: dynamic pacing, sound design, native platform typography, captions, and hook variations

Conduct ongoing competitor and social trend research to identify trending audio, high-performing visual formats, and viral hooks

Develop 3-5 alternative first 3-second hooks and calls-to-action (CTAs) for every core video concept to enable paid ad split-testing

Translate customer pain points, product benefits, and common customer objections into relatable visual scripts

Attend weekly creative review meetings with the marketing team to inspect performance metrics (Hook Rate, Hold Rate, CTR, ROAS)

Rapidly re-cut, re-hook, or re-caption existing top-performing ad assets to fight ad fatigue and extend creative lifespan

Maintain a structured, taggable creative content library (raw footage, b-roll catalog, finished cuts, hook variations) in cloud storage and ensure visual consistency, accurate product claims, and alignment with regulatory packaging/benefit guidelines