We are looking for a highly creative and results-driven Marketing Senior Executive who is passionate about content marketing, video production, AI tools, and digital advertising.
This role is ideal for someone who can independently manage content from ideation to execution, understands audience psychology, and actively leverages AI to improve productivity and marketing performance.
Key Responsibilities
- Plan and execute content strategies across Facebook, Instagram, TikTok, Xiaohongshu (XHS), Google, and other relevant platforms.
- Create engaging content ideas, scripts, storyboards, and marketing campaigns.
- Manage the entire content production process, including scripting, filming coordination, editing, publishing, and performance review.
- Monitor social media trends, consumer behavior, and competitor activities to identify content opportunities.
- Plan and optimize paid advertising campaigns on Facebook, Instagram, Google, TikTok, and other platforms.
- Analyze campaign performance and provide actionable improvement recommendations.
- Utilize AI tools such as ChatGPT, Gemini, Claude, Canva AI, CapCut AI, and other emerging technologies to improve content quality and operational efficiency.
- Collaborate with internal departments to produce educational, branding, and lead-generation content.
- Support company branding, marketing campaigns, events, and business growth initiatives.
What We’re Looking For
- Minimum 3 years of experience in content marketing, digital marketing, social media marketing, or related fields.
- Strong understanding of content creation, storytelling, audience engagement, and social media algorithms.
- Hands-on experience managing Facebook, Instagram, TikTok, Xiaohongshu (XHS), and Google marketing campaigns.
- Able to develop content from concept, script, filming, editing, and publishing.
- Strong analytical skills and ability to interpret content and advertising performance data.
- Passionate about learning and applying AI tools to improve marketing efficiency.
- Up-to-date with social media trends, digital marketing developments, and consumer behavior.
- Excellent communication and project coordination skills.
- Mandarinn speaking is required due to business communication needs.