Marketing Officer (Retail)

Private Advertiser; West Coast Division; On-site; MYR 20,000 - 36,000; Full time

Job summary

Private Advertiser in Malaysia is seeking a Social Media Marketing Officer to conceptualize campaigns, manage budgets, and oversee content ideation and distribution across platforms.

You will grow the company’s social presence, plan and schedule engaging content, and coordinate with cross-functional teams to maintain brand consistency and drive customer engagement.

The role also involves monitoring performance, generating reports, and supporting sales objectives through social leads.

Qualifications

• Experience as a Social Media Marketing Officer.
• Ability to plan and execute digital marketing campaigns.
• Familiarity with social media analytics and reporting.

Responsibilities

• Conceptualize and create social media campaigns and strategies.
• Grow and expand the company’s social media presence into new platforms.
• Plan, create, and schedule engaging content for newsletters, blogs and social media.
• Develop an editorial calendar and manage timely campaigns.
• Enhance online brand presence through consistent, platform-relevant updates.
• Coordinate with advertising, product development, and brand teams to ensure consistency.
• Engage with customers to turn followers into customers and advocates.
• Train team members on social media best practices.
• Monitor competitors and report progress on campaigns.

Job description

Conceptualize and create social media marketing campaigns and strategies, including budget planning and allocation; content ideation and distribution; and implementation schedule.

Grow and expand the company’s social media presence into new platforms, while enhancing presence on existing platforms.

Plan, create, distribute, and schedule engaging written or graphic content in the form of e-newsletters, web page content, blogs, and social media messages.

Create a regular publishing schedule and implement it through an editorial calendar to plan, manage and promote specific, timely marketing campaigns.

Create brand awareness and ensure a strong online reputation through constant engagement and well-planned, timely, accurate and platform-relevant updates across social media.

Stay updated with all new developments within the organization, through constant interactions with other teams such as advertising, product development, brand management, sales, etc. for ensuring brand consistency across all social messages.

Engage with customers through content aimed at turning prospects or followers into customers and existing customers to social media brand advocates.

Train and guide social media and marketing team members on social media implementation best practices and strategies.

Research and monitor competitors’ social media activities to ensure brand safety and success.

Report progress and growth on all social campaigns to senior marketing management.

Support sales by cultivating leads from social media campaigns through a planned approach.

Collect and analyze customer data about visits and interactions to create comprehensive reports and use that information to improve future marketing strategies and campaigns.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Social Media Marketing Officer?
• How many years of digital marketing experience do you have?
• Which of the following languages are you fluent in?
• Are you willing to undergo a pre-employment background check?