Social Media Manager

Baba ChooChoo Sdn. Bhd; Penang; On-site; MYR 60,000 - 110,000; Full time

Job summary

Baba ChooChoo Sdn. Bhd in Malaysia is seeking a seasoned Social Media Manager to own and grow our online presence across TikTok, Instagram and Facebook.

You will collaborate with content, video and design teams to turn ideas into engaging content, develop calendars and strategies, and use data to drive improvements.

This role emphasizes building an audience and turning our social platforms into a meaningful business asset, with a proactive, experimental mindset.

Qualifications

• 3–5+ years of social media experience.
• Deep understanding of what performs on TikTok and Instagram.
• Ownership from strategy to execution.
• Strong content instincts and trend awareness.
• Experience collaborating with creators, designers and video teams.

Responsibilities

• Own and manage social media platforms including TikTok, Instagram and Facebook.
• Develop content calendars and social media strategies.
• Work with content, video and design teams to turn ideas into engaging content.
• Monitor trends and identify opportunities to grow reach and engagement.
• Track social media performance and make data-driven improvements.
• Manage publishing, community engagement and day-to-day social operations.
• Help build the social media strategy for future TalkAsia verticals.
• Explore opportunities in TikTok Shop, live commerce and creator collaborations.

Skills

Social media

Content strategy

Analytics

Creator collaboration

Community management

Job description

Own and manage social media platforms including TikTok, Instagram and Facebook.

Develop content calendars and social media strategies.

Work closely with our content, video and design teams to turn ideas into engaging content.

Monitor trends and identify opportunities to grow reach and engagement.

Track social media performance and make data-driven improvements.

Manage publishing, community engagement and day-to-day social operations.

Help build the social media strategy for future TalkAsia verticals.

Explore opportunities in TikTok Shop, live commerce and creator collaborations.

We’re looking for someone who

Has 3–5+ years of social media experience.

Understands what makes content perform on TikTok and Instagram.

Is confident taking ownership of a social media account from strategy to execution.

Has strong content instincts and understands current social trends.

Is comfortable working with creators, designers and video teams.

Uses data to improve performance rather than simply counting posts.

Is proactive, curious and willing to experiment.

This is not a posting-only role. We want someone who can help us build an audience and turn our social platforms into a meaningful business asset.