Social Media & Digital Content Executive

Gard Inc; Selangor; Hybrid; MYR 36,000 - 60,000; Full time

Job summary

Gard Inc is hiring a Social Media & Digital Content Executive to plan, create and publish engaging content across Facebook and Instagram for AireGard, HOUM, KleenGard and Airscape. You will own content from idea to publication, coordinating with designers, photographers and videographers to deliver visuals and short-form videos for launches, exhibitions and promotions.

You will monitor performance, optimize campaigns and support paid initiatives while ensuring accuracy of product information and

Qualifications

• Two years of experience in social media or content marketing.
• Strong copywriting skills in English; Malay copy is a plus.
• Ability to adapt content for multiple brands and platforms.

Responsibilities

• Plan and manage content calendars for Facebook, Instagram, TikTok, and Threads across brands AireGard, HOUM, KleenGard and Airscape.
• Write and edit captions and copy for posts, Stories, Reels, posters, banners and campaigns.
• Coordinate with designers, photographers and videographers for key visuals and videos.
• Develop end-to-end digital content for exhibitions, roadshows and events.
• Schedule and publish content, optimizing formats for feeds and stories.
• Translate product information into clear, audience-friendly content.
• Support banner and visual updates on the website per specs.
• Monitor content performance and prepare weekly summaries with recommendations.
• Track deadlines and deliverables; provide updates to stakeholders.
• Assist paid campaigns by supplying approved copy and assets.

Skills

Social media marketing

Content marketing

Copywriting

English copywriting

Bahasa Malaysia copywriting

Mandarin reading (adv)

META formats

Campaign coordination

Attention to detail

Time management

Education

Diploma or Degree in Marketing/Digital Marketing

Job description

We are looking for a detail-oriented and creative Social Media & Digital Content Executive to plan, create and publish engaging content across Facebook and Instagram for our brands: AireGard, HOUM, KleenGard and Airscape. You will own content from idea to publication, covering product launches, exhibitions, promotions and website visual updates, while working closely with our Digital Marketing team, designers, photographers and videographers.

Key Responsibilities

• Plan and manage monthly and campaign-based content calendars for Facebook, Instagram, TikTok & Threads across multiple brands.


• Write and proofread engaging captions and copy for posts, Stories, Reels, posters, banners and campaign visuals.


• Brief and coordinate graphic designers, photographers and videographers to deliver key visuals, short-form videos and other creative assets.


• Plan and deliver end-to-end digital content for exhibitions, roadshows and events, from pre-event teasers and live coverage to post-event recaps.


• Schedule and publish approved content on time, adapting formats for feeds, Stories, Reels, desktop and mobile.


• Turn product information and specifications into clear, audience-friendly content, ensuring every detail is accurate.


• Support website banner and visual updates in line with required specifications.


• Monitor content performance (reach, engagement, clicks and enquiries), prepare summaries and recommend improvements.


• Track deadlines, approvals and deliverables, and provide clear progress updates to internal stakeholders.


• Support paid campaigns run by the Digital Marketing team by supplying approved copy, visuals and content variations.

Requirements

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Multimedia or related field.


• Minimum 2 years of experience in social media marketing, content marketing, or related field.


• Strong English and Bahasa Malaysia copywriting and proofreading skills.


• Ability to read and compose Mandarin content will be an added advantage.


• Good understanding of META content formats and publishing requirements.


• Able to manage multiple brands, campaigns and deadlines at the same time.


• Strong coordination skills when working with designers, photographers, videographers and internal teams.


• High attention to detail, especially for product information, event details and brand messaging.


• Basic understanding of visual composition, content sizing, short-form video and website banners.


• Able to read performance data and turn findings into practical content improvements.