Social Media & Content Marketing Assistant

Hatfield Thistle Sdn. Bhd.; Penang; On-site; MYR 142,000 - 211,000; Full time

Job summary

Hatfield Thistle Sdn. Bhd. seeks a creative Social Media & Content Marketing Assistant to grow Dāku Coffee Malaysia's presence across Instagram, TikTok, Facebook and Xiaohongshu. You will plan content calendars, film and edit videos, and manage multiple platforms with daily community engagement.

The role requires 1–2 years in social media/content marketing, strong Chinese language skills, and proficiency with CapCut, Canva and Adobe Creative Suite.

Qualifications

• 1–2 years' experience in Social Media, Content Creation or Digital Marketing.
• Proven experience managing Xiaohongshu (RED) accounts.
• Strong planning, photography, videography and video editing skills.
• Confident appearing on camera and creating engaging content.
• Fluent in Chinese (spoken & written) with good English communication.
• Familiar with Instagram, TikTok, Facebook and Xiaohongshu trends and algorithms.
• Experience with influencer marketing is an advantage.

Responsibilities

• Plan and manage monthly content calendars and social media campaigns.
• Create engaging content, including short videos, Reels, photography and lifestyle content.
• Manage multiple social accounts and engage the community.
• Handle full content creation from concept to publishing.
• Appear on camera regularly as a brand presenter.
• Support product launches, campaigns and events.
• Track performance and suggest improvements to boost engagement.

Skills

Content planning

Photography

Videography

On-camera presence

Xiaohongshu management

Chinese language

English communication

Social media strategy

Influencer marketing

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Social Media & Content Marketing Assistant

We are looking for a creative and proactive Social Media & Content Marketing Assistant to manage and grow Dāku Coffee Malaysia's presence across Instagram, TikTok, Facebook and Xiaohongshu. The ideal candidate must be hands‑on in content planning, filming, editing, publishing, and confident appearing on camera for social media content.

Key Responsibilities:

Plan and manage monthly content calendars and social media campaigns

Create engaging content, including short videos, Reels, photography and lifestyle content

Manage Instagram, TikTok, Facebook and Xiaohongshu accounts, including posting and community engagement

Handle the full content creation process independently, from concept, filming and editing to publishing

Appear regularly on camera as a content presenter and brand representative

Support product launches, promotional campaigns, influencer collaborations and marketing events

Track content performance and recommend improvements to increase engagement and brand awareness

Requirements:

1-2 years' experience in Social Media, Content Creation or Digital Marketing

Proven experience managing Xiaohongshu (RED) accounts is a must

Strong content planning, photography, videography and video editing skills

Confident appearing on camera and creating engaging social media content

Fluent in Chinese (spoken & written) with good English communication skills

Proficient in CapCut, Canva, Adobe Creative Suite or similar tools

Familiar with Instagram, TikTok, Facebook and Xiaohongshu trends and algorithms

Creative, independent, organised and able to manage multiple projects simultaneously

Experience in influencer marketing, F&B, café or lifestyle brands is an advantage