SOCIAL MEDIA & CREATIVE SPECIALIST

Yochi MY Sdn Bhd; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

Yo-Chi Malaysia is seeking a hands-on Social Media & Creative Specialist to drive the brand's online presence. You will create and curate visual content, coordinate photoshoots, and develop short-form video for platforms like Instagram and TikTok, while aligning with Yo-Chi’s identity and goals.

The role requires 2–5 years in social media or marketing communications, with strong copywriting and project management skills.

Qualifications

• Diploma or Degree in Marketing, Communications, Digital Media or related field.
• 2–5 years in social media, content creation, or marketing communications.
• Experience with Instagram, TikTok and Facebook content creation.

Responsibilities

• Content production and curation aligned with brand goals.
• Plan and execute in-person events consistent with brand identity.

Skills

Social media management

Content creation

Video production

Photography basics

Copywriting

Project management

Team leadership

Education

Marketing degree

Communications degree

Digital Media education

Tools

Canva

Adobe Creative Suite

CapCut

Job description

Chi is at the heart of everything we do. Yo-Chi has grown from a local idea into a movement, inspiring creativity, welcoming all ages, and spreading good energy through frozen yogurt. Originating in Australia, Yo-Chi has grown to over 65 venues in Australia where it is run and operated as a family-owned business. The brand is now going international. The owners of Yo-Chi have teamed up with Nick & Soraya, the owners of Boost SEA and we are excited to bring this amazing Australian brand to Malaysia!

Yo-Chi puts our team and our guests at the heart of everything we do. Creating positive experiences, supporting each other, and making our venues a place where everyone feels welcome.

We are looking for a hands-on, independent and resourceful Social Media & Creative Specialist to support the growth of Yo-Chi Malaysia.

JOB RESPONSIBILITIES

Content Production & Curation – Create, edit, and publish high-quality visual content (photos, videos, and graphics) tailored for social media platforms, ensuring alignment with brand identity and marketing goals.

Event Planning & Execution – Curate, plan and execute high-impact in person events that align with the brand identity and marketing goals.

Photoshoot Planning & Execution – Assist in planning and coordinating photoshoots, including developing shot lists, sourcing props, scouting locations, and collaborating with photographers, videographers, and stylists.

On-Site Photoshoot Support – Be hands-on during shoots by directing content capture, styling products, organizing equipment, and ensuring smooth execution to achieve the desired creative vision.

Short-Form Video & Reels Creation – Develop engaging short-form video content (e.g., Reels, TikToks, Stories) to enhance audience engagement, leveraging trends and platform best practices.

Creative Concept Development – Brainstorm and pitch new creative ideas for social media content and campaigns ensuring fresh and innovative storytelling that resonates with the audience and drives engagement.

Copy writing – Write copy in Yo-Chi TOV for EDMs, signage and internal communications (to announce and get in-venue teams excited about a campaign).

Reporting – Post campaign analysis, monthly social media and eDM reporting.

Management – Manage, build and mentor a small team of content creators to follow the Yo-Chi marketing plan.

JOB REQUIREMENTS

Diploma / Degree in Marketing, Communications, Digital Media, Creative Arts, Advertising, Multimedia or a related field.

2–5 years of relevant experience in social media, content creation, creative production, marketing communications or a similar role, preferably within F&B, retail, lifestyle or consumer brands.

Strong hands-on experience creating and producing social media content across platforms such as Instagram, TikTok and Facebook.

Strong understanding of social media trends, content formats, platform best practices and audience engagement.

Proven ability to create engaging short-form video content, including Reels, TikToks and Stories.

Strong creative eye with good understanding of photography, videography, styling, composition and visual storytelling.

Experience planning and coordinating photoshoots, including shot lists, props, locations, talent and creative production requirements.

Comfortable being hands-on during photoshoots and events, including directing content capture, styling products and coordinating on-site execution.

Experience in planning and executing events, activations or brand experiences is an advantage.

Strong copywriting skills with the ability to adapt tone of voice across social media, EDMs, signage and internal communications.

Strong understanding of brand guidelines and ability to maintain consistent brand identity across all creative content and communications.

Proficient in content creation and editing tools such as Canva, Adobe Creative Suite, CapCut or similar software.

Strong organisational and project management skills, with the ability to manage multiple content projects, campaigns and deadlines simultaneously.

Good analytical skills with experience preparing social media, EDM and campaign performance reports and using insights to improve content performance.

Independent, hands-on, proactive and resourceful, with the ability to work with minimal supervision.

Strong communication and collaboration skills, with the ability to work effectively with photographers, videographers, designers, agencies, influencers and internal teams.

Creative, trend-aware and passionate about social media, content creation, F&B, lifestyle and culture.

Experience managing, mentoring or coordinating junior content creators is an advantage.

Fluent in English, both written and spoken. Bahasa Malaysia and Mandarin proficiency is an advantage.