Social Media/Content Manager (Worldfirst)

Ant International; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Ant International in Kuala Lumpur, Malaysia, seeks a dynamic, self-driven individual to lead acquisition via digital and field marketing, localize content, and grow our partner community. You will drive marketing and partnership activities to fuel growth in Malaysia.

You will own field marketing, growth marketing, and campaigns—identifying events, managing KOLs, testing channels, optimizing spend, and delivering measurable results for the Malaysian market.

Qualifications

• Bachelor's degree in Consulting, Business Management, Marketing & Communications, or a related field.
• 7-10 years of experience in B2B partnerships, marketing, or a similar role, preferably fintech or e-commerce.
• Excellent communicator, both verbal and written English, fluent in one other language (e.g., Chinese).
• Proactive, results-oriented, with project management skills and ability to meet deadlines.
• Thinking ‘Customer first’, and empathetic towards the customers’ pain points and challenges.
• Thrive in a fast-paced working environment and adaptable to change.
• Comfortable working in a cross-cultural working environment and a SEA local culture lover.

Responsibilities

• Identify key industry events, communities, eco-partners, and KOLs to drive brand awareness and acquisition.
• Conceptualize and project manage end-to-end events and campaigns.
• Lead the events calendar—owned, sponsored, and partnership events.
• Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets.
• Ensure timely delivery and quality control of marketing and partnership events.
• Capture social content during events to support marketing efforts.
• Conduct post-event reporting on conversion-driven events, both online and offline.
• Manage the end-to-end process of partner marketing relationships.
• Explore and experiment with new partnerships to drive acquisition.
• Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion.
• Identify and test new channels to drive acquisition and user growth.
• Analyze and draw insights from customer data to make strategic commercial and marketing decisions.
• Optimize existing channels to drive better conversion rates.
• Meet customers and partners to understand their pain points and provide solution-driven campaigns to create customer value.

Skills

Field Marketing

KOL Management

Growth Marketing

Campaign Management

Budget Management

Project Management

Education

Bachelor's degree in Consulting, Business Management, Marketing & Communications, or a related field

Job description

As a dynamic and organized individual contributor, you will be at the forefront of driving acquisition efforts through digital and field marketing. You will also localize content and grow our partnership community in Malaysia. This role will be instrumental in ensuring our marketing and partnership activities drive acquisition and growth in Malaysia.

Main Responsibilities

Field Marketing & KOL Management

• Identify key industry events, communities, eco-partners, and Key Opinion Leaders (KOLs) to drive brand awareness and acquisition.
• Conceptualize and project manage end-to-end events and campaigns.
• Lead the events calendar—owned, sponsored, and partnership events.
• Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets.
• Ensure timely delivery and quality control of marketing and partnership events.
• Capture social content during events to support marketing efforts.
• Conduct post-event reporting on conversion-driven events, both online and offline.
• Manage the end-to-end process of partner marketing relationships.
• Explore and experiment with new partnerships to drive acquisition.
• Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion.

Growth Marketing

• Responsible for overall client acquisition KPIs through marketing channels.
• Ability to propose and execute new acquisition tactics based on the Malaysian market.
• Identify and test new channels to drive acquisition and user growth.
• Analyze and draw insights from customer data to make strategic commercial and marketing decisions.
• Optimize existing channels (online/offline/internal and external network) to drive better conversion rates.
• Manage an approved budget with the goal to lower cost per acquisition.
• Meet customers and partners to understand their pain points and provide solution-driven campaigns to create customer value.
• Understand the competitor landscape and develop a unique value proposition for customers.

Marketing Media and Campaign Management

• Work with paid performance and social media teams to drive a full-year content calendar for owned and paid channels.
• Identify relevant local media and online communities to increase brand voice.
• Work with the global performance team to localize, track, and analyze paid campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to optimize and exceed conversion KPIs.

• Bachelor's degree in Consulting, Business Management, Marketing & Communications, or a related field.
• 7-10 years of experience in B2B partnerships, marketing, or a similar role, preferably in the fintech or e-commerce industry.
• Excellent communicator, both verbal and written English, and fluent in one other language (eg. Chinese)
• Proactive, results-oriented, with project management skills and ability to meet deadlines
• Thinking ‘Customer first’, and empathetic towards the customers’ pain points and challenges
• Thrive in a fast-pace working environment and adaptable to change
• Comfortable working in a cross-cultural working environment and a SEA local culture lover