Social Media & Content Manager

Outsourced; Malaysia; Remote; MYR 67,000 - 100,000; Full time

Job summary

Outsourced is seeking a creative Social Media & Content Manager to own the social presence for a growing FMCG portfolio. You will craft strategies, build brand voice and deliver bold, platform-native content across multiple channels.

You will manage calendars, publish engaging posts, and partner with influencers while tracking performance and driving growth for new and existing brands.

Qualifications

• Proven experience in social media management, content creation and digital marketing.
• Ability to manage end-to-end social channels and campaigns.
• Strong copywriting in English and platform-native content skills.
• Experience with FMCG or consumer brands is advantageous.

Responsibilities

• Develop and execute end-to-end social media strategies across Instagram, Facebook, TikTok and LinkedIn for multiple FMCG brands.
• Create and edit platform-native content, including Reels, TikToks, Stories, graphics and short-form videos.
• Manage day-to-day channels, calendars, posting schedules and campaign budgets.
• Monitor comments and community interactions, identify growth opportunities and influencer collaborations.

Skills

Social media strategy

Content creation

Campaign management

Community management

Influencer outreach

Paid social

Analytics

Copywriting

Video editing

Brand building

Job description

Company Overview

Outsourced is a leading ISO certified global offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies from Philippines, India, Colombia, Argentina, Vietnam and Malaysia. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professionals.

Company Overview

Outsourced is a leading ISO certified global offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies from Philippines, India, Colombia, Argentina, Vietnam and Malaysia. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professionals.

About The Role

We are looking for a creative, commercially minded and proactive Social Media & Content Manager to take end-to-end ownership of the social media presence for a growing portfolio of FMCG brands. This role goes beyond content production. You will develop social media strategies, create engaging content, manage channels, build brand awareness, analyse performance and identify opportunities to drive engagement and support sales. With some brands already established and others launching from the ground up, you will play a key role in shaping their digital identity, brand voice and growth. The ideal candidate understands modern, social-first content and knows how to create fun, bold and engaging content that resonates with younger audiences, particularly Gen Z.

Key Responsibilities

2. Content Creation & Brand Building

3. Community & Influencer Engagement

4. Paid Social & Performance Analytics

5. Collaboration & Initiative

Skills & Experience:

What We're Looking For

• Social Media Strategy & Management
• Develop and execute end-to-end social media strategies across Instagram, Facebook, TikTok and LinkedIn for multiple FMCG brands.
• Manage day-to-day channels, content calendars, posting schedules and platform-specific strategies aligned with brand objectives.
• Build social media presence for new brands while growing awareness, engagement and audiences for existing ones.
• Stay on top of platform updates, emerging trends and consumer behaviour to identify growth opportunities.
• Develop creative concepts and campaigns that reflect each brand's identity, audience and marketing objectives.
• Create and edit platform-native content, including Reels, TikToks, Stories, static posts, carousels, graphics and short-form videos.
• Turn raw footage and photography supplied by the Australian team into polished, engaging social content, and provide clear guidance on additional content needed from local teams and manufacturing facilities.
• Write engaging captions, social copy and calls-to-action, adapting content to suit each platform.
• Support new product and brand launches through creative campaigns highlighting product benefits, brand stories, taste and lifestyle.
• Maintain a consistent brand voice and visual direction while creating fun, vibrant and attention-grabbing content.
• Monitor comments, messages and community interactions across social channels.
• Identify relevant influencers, creators, food bloggers and brand advocates, supporting outreach, collaborations and user-generated content opportunities.
• Support the planning, creation and management of paid social campaigns across Meta and TikTok, including campaign objectives and advertising spend.
• Track key metrics such as reach, engagement, follower growth, video performance and website traffic.
• Analyse content and campaign results, provide regular reporting, and recommend practical improvements to optimise future performance and support business goals.
• Work closely with Australian-based business owners and teams to align social content with marketing priorities and product launches.
• Proactively bring forward ideas, recommend digital and social initiatives, and take ownership of the content direction and ongoing strategy with limited day-to-day supervision.
• Proven experience in social media management, content creation, digital marketing or a similar role, with demonstrated ownership of social channels end-to-end.
• Strong understanding of Instagram, TikTok, Facebook and LinkedIn, including current trends and content formats that resonate with younger audiences.
• Hands‑on short‑form video editing and content creation skills, particularly for Reels, TikToks and other platform‑native formats.
• Strong copywriting skills and written English proficiency.
• Good visual judgement and an understanding of branding, design and social media aesthetics.
• Ability to interpret analytics and translate insights into actionable content and growth strategies.
• Strong communication, organisation and stakeholder management skills, with the ability to work independently and manage multiple brands.
• Experience in FMCG, food, beverage, retail or other consumer‑focused brands.
• Exposure to influencer marketing

We're looking for someone who combines creativity, strategic thinking and initiative. You should be comfortable taking ownership, identifying trends and opportunities, deciding what content to create, and continually refining your approach based on performance. You won't simply wait for a brief — you'll bring ideas, challenge the status quo and help turn exciting FMCG products into distinctive brands that people notice, engage with and remember.