Social Media Content Executive

RedPlus Media Group Sdn. Bhd.; Kuala Lumpur; On-site; MYR 42,000 - 70,000; Full time

Benefits offered by this job

Medical benefits

Insurance coverage

5-day work week

Career development

Statutory contributions (EPF, SOCSO &E

Incentives based on performance

Job summary

RedPlus Media Group Sdn. Bhd. is seeking an Account Executive for Xiaohongshu Operations in Kuala Lumpur. You will liaison between clients and the agency, orchestrating content execution, calendars, and performance-driven improvements.

You'll craft Xiaohongshu copy, plan shoots, upload posts, and monitor metrics. A mix of creative storytelling and data analysis, with Mandarin-English communication, will help you deliver consistent, high-quality results across brands.

Qualifications

• 1–3 years of social media management experience preferred.
• Mandarin proficiency required for client communication.
• Strong copywriting and understanding of social media trends.
• Proficient in content shooting and basic editing.

Responsibilities

• Act as the primary point of contact for assigned clients — receive briefs, align on timelines, manage expectations, and provide regular progress updates.
• Develop monthly content calendars, write compelling Xiaohongshu copy including titles, notes, and hashtags, and adapt tone and style to suit each brand's identity.
• Plan and execute content shoots (mobile or camera), capture photos and videos, coordinate with content creators, and handle basic post-production editing.
• Upload and schedule Xiaohongshu posts, apply accurate tags and labels, and continuously optimise content based on performance data.
• Track key performance metrics, compile weekly analytics reports, and translate data insights into actionable content improvements.
• Manage community engagement by responding to comments and inbox messages, follow up on client concerns, and resolve issues in a timely and professional manner.

Skills

Social media management

Copywriting

Mandarin-English proficiency

Content creation

Tools

CapCut

Canva

Job description

As an Account Executive - Xiaohongshu Operations, you will be the main liaison between RedPlus Media and your assigned clients, managing the full cycle of account servicing and content execution on Xiaohongshu. You will develop content strategies, produce and publish engaging posts, and monitor performance to drive continuous improvement. Beyond content, you will handle day-to-day client communications, manage expectations, resolve issues promptly, and ensure all deliverables are met on time. This role requires both creative and analytical thinking, as well as strong ownership and a client-first mindset.

Key responsibilities

Act as the primary point of contact for assigned clients — receive briefs, align on timelines, manage expectations, and provide regular progress updates

Develop monthly content calendars, write compelling Xiaohongshu copy including titles, notes, and hashtags, and adapt tone and style to suit each brand's identity

Plan and execute content shoots (mobile or camera), capture photos and videos, coordinate with content creators, and handle basic post-production editing

Upload and schedule Xiaohongshu posts, apply accurate tags and labels, and continuously optimise content based on performance data

Track key performance metrics, compile weekly analytics reports, and translate data insights into actionable content improvements

Manage community engagement by responding to comments and inbox messages, follow up on client concerns, and resolve issues in a timely and professional manner

About you

1-3 years of social media management experience preferred; Xiaohongshu experience is a strong advantage

Strong proficiency in Mandarin and English, both spoken and written. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Solid copywriting skills with a good understanding of user insights and social media trends

Proficient in content shooting and basic editing tools (e.g., CapCut, Canva)

Strong communication and interpersonal skills, able to manage timelines and coordinate across multiple stakeholders

Proactive, detail-oriented, eager to learn, and willing to take on new challenges

5-day work week

Medical benefits and insurance coverage

Statutory contributions (EPF, SOCSO & EIS)

Reward and Incentives based on performance

Career development and growth opportunities

Supportive and collaborative working environment

Medical and Hospitalisation Leave