Internship - Social Media Associate

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 17,000 - 23,000; Full time

Job summary

Jobstreet Malaysia is seeking an energetic social media intern in Kuala Lumpur to develop and execute content across platforms such as Xiaohongshu, Douyin, and LinkedIn. The role focuses on growing brand presence, engagement, and audience reach with fresh ideas and strategic campaigns.

You will collaborate with designers, videographers, and influencers, plan content calendars, and monitor performance to drive measurable growth in reach and followers.

Qualifications

• Fresh graduates are welcome.
• Excellent communication, coordination, problem-solving, and execution skills.
• Strong written and verbal communication in Mandarin and English; BM is advantageous.

Responsibilities

• Develop and execute social media strategies across rednote (Xiaohongshu), Douyin, LinkedIn, and other platforms to strengthen brand awareness and audience engagement.
• Plan, create, and manage engaging social media content including posts, short-form videos, captions, articles, and campaign materials tailored to each platform.
• Manage end-to-end social media activities: content planning, calendars, publishing, community engagement, and performance monitoring.
• Stay updated on social media trends, platform algorithms, hashtags, and consumer behaviour to identify opportunities for growth and reach.
• Develop creative content ideas and campaigns aligned with brand positioning and marketing objectives.
• Monitor social media performance and provide insights based on reach, engagement, follower growth, and content performance.
• Conduct competitor and market research to identify successful strategies and opportunities for differentiation.
• Collaborate with designers, videographers, influencers, and external partners to execute campaigns and promotions.
• Support social media campaigns and online marketing initiatives to drive brand visibility, engagement, and lead generation.
• Explore new content formats and platform opportunities to improve presence and growth.

Skills

Social media

Content creation

Digital marketing

Communication

Coordination

Problem-solving

Execution

Job description

Our company is seeking for an intern to join our growing team. This is an exciting full-time opportunity for a creative and results-driven social media professional who is passionate about content creation, digital marketing, and social media growth.

Based in Kuala Lumpur, you will play a key role in developing social media strategies, managing content across rednote (Xiaohongshu), Douyin, LinkedIn, and other digital platforms, while strengthening the company’s online presence and audience engagement.

Job Responsibilities

Develop and execute social media strategies across rednote (Xiaohongshu), Douyin, LinkedIn, and other relevant digital platforms to strengthen brand awareness and audience engagement.

Plan, create, and manage engaging social media content, including posts, short-form videos, captions, articles, and campaign materials tailored to each platform’s audience and content format.

Manage end-to-end social media activities, including content planning, content calendars, publishing, community engagement, and performance monitoring.

Stay updated on social media trends, platform algorithms, trending topics, hashtags, and consumer behaviour to identify opportunities for content growth and increased reach.

Develop creative content ideas and social media campaigns that align with brand positioning, marketing objectives, and target audience preferences.

Monitor social media performance and provide regular insights and recommendations based on key metrics such as reach, engagement, follower growth, and content performance.

Conduct competitor and market research to identify successful content strategies, emerging trends, and opportunities for brand differentiation.

Collaborate with internal teams, designers, videographers, influencers, and external partners to develop and execute social media campaigns and promotional activities.

Support social media campaigns, and online marketing initiatives to drive brand visibility, engagement, and lead generation.

Continuously explore new content formats, creative concepts, and platform opportunities to improve social media presence and audience growth.

Job Requirements

Fresh graduates in relevant field are welcomed!!

Strong sense of responsibility with excellent communication, coordination, problem-solving, and execution skills.

Strong written and verbal communication skills in Mandarin and English as this role will required to liaise with Mandarin-speaking clients and partners; proficiency in BM is advantageous.