Social Media and Content Officer

Curtin University Malaysia; Miri; On-site; MYR 67,000 - 89,000; Full time

Benefits offered by this job

Medical Insurance

Dental

Training

Job summary

Curtin University Malaysia is seeking a creative Social Media & Content Officer to shape the university’s online presence. You will work with a small team to plan and produce engaging content across platforms and manage day-to-day social media activity.

You will develop an annual social media plan, implement a calendar, and collaborate with internal teams and external agencies to optimize campaigns and achieve acquisition KPIs.

Qualifications

• Proven track record creating high-quality social media content across platforms.
• Strong research and writing with attention to detail.
• Experience using social media publishing platforms and analytics tools.

Responsibilities

• Develop and deliver engaging, brand-aligned content for Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Create an annual Social Media Plan and calendar to support priority audiences and KPIs.
• Grow followers and support lead generation through paid and organic strategies.
• Coordinate with Design, Video and Copywriting teams and external agencies on assets and campaigns.
• Analyse data to optimise campaigns and report performance to stakeholders.
• Maintain a consistent Curtin Malaysia brand voice and manage community interactions.

Skills

Content creation

Social media analytics

Copywriting

Content planning

Cross-functional collaboration

Crisis management

Job description

Are you a creative and strategic thinker with a passion for social media marketing and creating engaging marketing content? We’re on the lookout for a talented Social Media & Content Officer to join our Marketing Operations team and play a pivotal role in shaping Curtin University Malaysia’s online presence, building Curtin’s global brand, and encouraging the next generation to study at Curtin Malaysia.

Working directly with the Marketing Operations Manager (located in Miri), you’ll plan, develop and implement engaging social media content that supports Curtin Malaysia’s strategic marketing programs, and supports our strategic marketing objectives. You’ll also work alongside a small team of Design, Video and Copywriting professionals to coordinate the day-to-day production of marketing assets for Curtin Malaysia.

This role offers the exciting opportunity to work with a global marketing team, as part of Curtin University’s global brand, giving you the chance to collaborate with and learn from other social media marketing experts.

In this role, you will:

Develop, curate, and deliver engaging, brand-aligned social media content across various platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Collaborate with our Marketing Operations team to create an annual Social Media Plan that engages priority audiences, supports our brand, and achieves acquisition KPIs.

Implement an annual Social Media calendar for Curtin Malaysia's official social media channels.

Play a key role in helping grow Curtin Malaysia's social media following and support our lead generation goals.

Work alongside external agencies to help bring a range of video projects to life - including corporate, recruitment, campus tour, and cultural videos.

Work closely with a production team of Design, Video and Copywriting professionals, collaborating on workflow and priorities in line with the marketing strategy.

Collaborate with internal stakeholders, agencies, and partners to ensure social media campaigns are optimised for success.

Analyse data to optimise social media and digital marketing initiatives, seeking innovative ways to enhance performance.

Maintain a consistent brand voice across Curtin Malaysia’s social media channels and content, and handle community management on a day-to-day basis.

Provide support and guidance for crisis management, even outside of office hours when required.

Monitor and report on campaign performance metrics and implement paid social media strategies in collaboration with other digital marketing team members.

Stay updated on the latest industry trends, best practices, and emerging social media channels and apply them to Curtin Malaysia’s social media planning.

Liaise with other Marketing Operations team members to ensure projects and campaigns are delivered on time, within budget, and on target.

About you

To be successful in this role, you will have:

A proven track record in creating high-quality social media content for various platforms.

Strong research and writing skills with great attention to detail.

Experience in using social media publishing platforms and analytics tools.

The ability to work closely with a production team and contribute to day-to-day workflow and priorities.

Problem-solving skills and the ability to work independently and as part of a team.

Outstanding interpersonal skills and the ability to build strong relationships.

The ability to be highly organised, manage multiple social media platforms and meet deadlines.

Curtin University is a global university with campuses in Australia, Malaysia, Dubai, Singapore and Mauritius, and is ranked in the top 1% of universities worldwide in the highly regarded Academic Ranking of World Universities (ARWU) 2020. Curtin Malaysia is Curtin’s largest international campus and global hub in Asia with students from more than 50 countries, offering a unique international and cross-cultural learning experience in Malaysia. Internationally recruited staff from some 15 countries further strengthen our global outlook. When you join Curtin Malaysia, you will become part of a multicultural and inclusive campus that gives its community a sense of belonging and delivers internationally recognised Curtin courses that prepare its students to work in the competitive global market.

Curtin University is a global university with campuses in Australia, Malaysia, Dubai, Singapore and Mauritius, and is ranked in the top 1% of universities worldwide in the highly regarded Academic Ranking of World Universities (ARWU 2020. Curtin Malaysia is Curtin’s largest international campus and global hub in Asia with students from more than 50 countries, offering a unique international and cross-cultural learning experience in Malaysia. Internationally recruited staff from some 15 countries further strengthen our global outlook.

• Perks and benefits Medical Education support Dental Group Hospitalisation & Surgical Insurance, Traini