DIGITAL MARKETING & EVENT OFFICER

UNIVILLAGE MANAGEMENT SDN. BHD.; Semenyih; On-site; MYR 33,000 - 50,000; Full time

Job summary

UNIVILLAGE MANAGEMENT SDN. BHD. is seeking a Digital Marketing & Event Officer who is creative, energetic and hands-on to support digital marketing, student engagement and event activities.

You will manage social media content, coordinate events, and communicate with students, tenants, vendors and partners, including China platforms such as Xiaohongshu (RED), WeChat and Douyin. Fluency in Mandarin and good English are required.

Qualifications

• Experience in digital marketing, social media management or event coordination.
• Fluent in Mandarin and able to communicate confidently with Mandarin-speaking students and parents.
• Good command of English; Bahasa Malaysia is an advantage.

Responsibilities

• Manage and update social media platforms such as Instagram, Facebook, TikTok and WhatsApp
• Create engaging content including posts, reels, short videos, stories and promotional materials
• Develop and manage content for local and international markets including China platforms (Xiaohongshu, WeChat, Douyin)
• Plan and execute digital marketing campaigns targeting local and international students
• Monitor social media engagement, enquiries and campaign performance
• Respond to online enquiries and follow up with potential customers
• Plan, coordinate and execute student events, activities and promotional campaigns
• Assist with event setup, registration, logistics and coordination on event days
• Work with vendors, suppliers, university representatives and external partners
• Take photos and videos during events for use on social media
• Support accommodation promotions, open days, roadshows and student activities

Skills

Mandarin proficiency

English communication

Digital marketing experience

Social media management

Creative mindset

Team collaboration

Independent work

Tools

Canva

CapCut

Job description

We are looking for a Digital Marketing & Event Officer who is creative, energetic and hands-on to support digital marketing, student engagement and event activities. The ideal candidate should be comfortable creating social media content, coordinating events and communicating with students, tenants, vendors and partners.

Key responsibilities

Manage and update social media platforms such as Instagram, Facebook, TikTok and WhatsApp

Create engaging content including posts, reels, short videos, stories and promotional materials

Develop and manage content suitable for local and international market including China social media platforms, such as Xiaohongshu (RED), WeChat, Douyin and other relevant platforms

Plan and execute digital marketing campaigns targeting local and international students

Monitor social media engagement, enquiries and campaign performance

Respond to online enquiries and follow up with potential customers

Plan, coordinate and execute student events, activities and promotional campaigns

Assist with event setup, registration, logistics and coordination on event days

Work with vendors, suppliers, university representatives and external partners

Take photos and videos during events for use on social media

Support accommodation promotions, open days, roadshows and student activities

About you

Fluent in Mandarin and able to communicate confidently with Mandarin-speaking students and parents

Familiar with China social media platforms, especially Xiaohongshu (RED), WeChat and Douyin

Good understanding of Chinese social media trends, content styles and online communities

Good command of English. Bahasa Malaysia is an advantage

Experience in digital marketing, social media management or event coordination is preferred

Creative, outgoing and confident in communicating with people

Good organisational and time-management skills

Able to work independently and as part of a team

Familiar with Canva, CapCut or other content-creation tools is an advantage

Comfortable creating and/or appearing in short-form video content

Willing to work during occasional weekends or events when required.