Social Content Strategist & Growth Architect

SS Trend Trading; Parit Buntar; On-site; MYR 36,000 - 60,000; Full time

Job summary

TrendMalayaa, part of SS Trend Trading, seeks a Content Strategist to lead content direction across social media, aligned with promotions and brand goals. You’ll create calendars, plan product campaigns and ensure messaging is clear and on-brand.

You’ll monitor trends on major platforms, craft concepts and scripts, and guide editors and talents to deliver engaging content while maintaining quality and accuracy in product information.

Qualifications

• Diploma or Bachelor’s in Marketing, Mass Communication, Digital Media, or related field.
• 1-2 years in content, social media or digital marketing.
• Strong understanding of TikTok, Instagram and Facebook trends.
• Experience in content planning, scripting and campaign development.
• Understands social media analytics and content performance.
• Strong creative thinking and storytelling skills.
• Able to analyse trends and turn them into content ideas.
• Able to manage multiple content projects and deadlines.
• Strong communication and teamwork skills.
• Basic knowledge of CapCut, Canva or similar tools.
• Experience in retail, smartphone or consumer products is advantageous.
• Previous experience guiding Content Creators or creative teams is an added advantage.

Responsibilities

• Develop content strategies aligned with company goals, promotions and brand direction.
• Prepare weekly and monthly content calendars.
• Plan content for product promotions, campaigns, events and branch activities.
• Ensure content has a clear objective, target audience and message.
• Develop new content ideas to strengthen TrendMalayaa's online presence.
• Monitor trends on TikTok, Instagram, Facebook and other platforms.
• Research competitor content and identify opportunities for improvement.
• Identify trending formats, topics and content styles.
• Adapt trends creatively while maintaining brand identity.
• Develop concepts, scripts, hooks and storytelling ideas for videos.
• Provide clear creative direction to Content Creators, Editors and Talents.
• Ensure content is engaging, relevant and suitable for the audience.
• Review content before publishing to maintain quality and consistency.
• Ensure product information and pricing are communicated accurately.
• Plan content strategies for promotions, launches and campaigns.
• Work with Marketing and Operations on campaign direction.
• Develop pre-campaign, campaign and post-campaign content.
• Ensure campaigns are supported by content.
• Monitor content performance and report insights.
• Identify high- and low-performing content and adjust strategies.
• Prepare simple weekly or monthly performance reports.
• Recommend changes based on audience behaviour and platform performance.
• Ensure brand identity, tone and positioning are followed.
• Maintain visual/style consistency across branches and platforms.
• Strengthen brand recognition through consistent direction.
• Coordinate with Content Creators, Video Editors, Marketing, Sales and Operations.
• Manage production schedules and deadlines.
• Brief team clearly on concepts and requirements.
• Support and guide junior team members.
• Test new formats and storytelling styles.
• Develop strategies to increase engagement and audience growth.

Skills

Content planning

Scripting

Campaign development

Analytics

Storytelling

Teamwork

Creative thinking

Trend awareness

Education

Diploma / Bachelor’s Degree in Marketing, Mass Communication, Digital Media, Creative Media, Business or related field

Tools

CapCut

Canva

Job description

TrendMalayaa, part of SS Trend Trading, seeks a Content Strategist to lead content direction across social media, aligned with promotions and brand goals. You’ll create calendars, plan product campaigns and ensure messaging is clear and on-brand.

You’ll monitor trends on major platforms, craft concepts and scripts, and guide editors and talents to deliver engaging content while maintaining quality and accuracy in product information.