CONTENT STRATEGIST

SS Trend Trading; Parit Buntar; On-site; MYR 36,000 - 60,000; Full time

Job summary

TrendMalayaa, part of SS Trend Trading, seeks a Content Strategist to lead content direction across social media, aligned with promotions and brand goals. You’ll create calendars, plan product campaigns and ensure messaging is clear and on-brand.

You’ll monitor trends on major platforms, craft concepts and scripts, and guide editors and talents to deliver engaging content while maintaining quality and accuracy in product information.

Qualifications

• Diploma or Bachelor’s in Marketing, Mass Communication, Digital Media, or related field.
• 1-2 years in content, social media or digital marketing.
• Strong understanding of TikTok, Instagram and Facebook trends.
• Experience in content planning, scripting and campaign development.
• Understands social media analytics and content performance.
• Strong creative thinking and storytelling skills.
• Able to analyse trends and turn them into content ideas.
• Able to manage multiple content projects and deadlines.
• Strong communication and teamwork skills.
• Basic knowledge of CapCut, Canva or similar tools.
• Experience in retail, smartphone or consumer products is advantageous.
• Previous experience guiding Content Creators or creative teams is an added advantage.

Responsibilities

• Develop content strategies aligned with company goals, promotions and brand direction.
• Prepare weekly and monthly content calendars.
• Plan content for product promotions, campaigns, events and branch activities.
• Ensure content has a clear objective, target audience and message.
• Develop new content ideas to strengthen TrendMalayaa's online presence.
• Monitor trends on TikTok, Instagram, Facebook and other platforms.
• Research competitor content and identify opportunities for improvement.
• Identify trending formats, topics and content styles.
• Adapt trends creatively while maintaining brand identity.
• Develop concepts, scripts, hooks and storytelling ideas for videos.
• Provide clear creative direction to Content Creators, Editors and Talents.
• Ensure content is engaging, relevant and suitable for the audience.
• Review content before publishing to maintain quality and consistency.
• Ensure product information and pricing are communicated accurately.
• Plan content strategies for promotions, launches and campaigns.
• Work with Marketing and Operations on campaign direction.
• Develop pre-campaign, campaign and post-campaign content.
• Ensure campaigns are supported by content.
• Monitor content performance and report insights.
• Identify high- and low-performing content and adjust strategies.
• Prepare simple weekly or monthly performance reports.
• Recommend changes based on audience behaviour and platform performance.
• Ensure brand identity, tone and positioning are followed.
• Maintain visual/style consistency across branches and platforms.
• Strengthen brand recognition through consistent direction.
• Coordinate with Content Creators, Video Editors, Marketing, Sales and Operations.
• Manage production schedules and deadlines.
• Brief team clearly on concepts and requirements.
• Support and guide junior team members.
• Test new formats and storytelling styles.
• Develop strategies to increase engagement and audience growth.

Skills

Content planning

Scripting

Campaign development

Analytics

Storytelling

Teamwork

Creative thinking

Trend awareness

Education

Diploma / Bachelor’s Degree in Marketing, Mass Communication, Digital Media, Creative Media, Business or related field

Tools

CapCut

Canva

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

TrendMalayaa (SS Trend Trading) is a growing Malaysian retail company specialising in smartphones, accessories and repair services, with multiple branches across Malaysia.

We are looking for a creative, data-driven and proactive Content Strategist to plan and strengthen our content direction across social media platforms while supporting brand awareness, engagement and sales growth.

Job Responsibilities

• Develop content strategies aligned with company goals, promotions and brand direction.
• Prepare weekly and monthly content calendars.
• Plan content for product promotions, campaigns, events and branch activities.
• Ensure content has a clear objective, target audience and message.
• Develop new content ideas to strengthen TrendMalayaa's online presence.

Social Media & Trend Research

• Monitor trends on TikTok, Instagram, Facebook and other relevant platforms.
• Research competitor content and identify opportunities for improvement.
• Identify trending formats, topics and content styles suitable for the brand.
• Adapt trends creatively while maintaining TrendMalayaa's brand identity.

Content Development & Creative Direction

• Develop concepts, scripts, hooks and storytelling ideas for videos and social media content.
• Provide clear creative direction to Content Creators, Editors and Talents.
• Ensure content is engaging, relevant and suitable for the target audience.
• Review content before publishing to maintain quality and consistency.
• Ensure product information, promotional details and pricing are communicated accurately.

Campaign & Promotional Content

• Plan content strategies for monthly promotions, product launches, sales campaigns and company events.
• Work closely with Marketing and Operations teams on campaign direction.
• Develop pre-campaign, campaign and post-campaign content.
• Ensure campaigns are supported by sufficient and consistent content.

Content Performance & Analysis

• Monitor content performance including views, reach, engagement, followers and enquiries.
• Identify high-performing and low-performing content.
• Use performance data to improve future content strategy.
• Prepare simple weekly or monthly content performance reports.
• Recommend changes based on audience behaviour and platform performance.

Brand Consistency

• Ensure all content follows the company’s brand identity, tone and positioning.
• Maintain consistency in visual style, messaging and communication.
• Ensure content represents TrendMalayaa professionally across all branches and platforms.
• Strengthen brand recognition through consistent content direction.

Team Coordination

• Work closely with Content Creators, Video Editors, Marketing, Sales and Operations teams.
• Coordinate content production schedules and deadlines.
• Brief team members clearly on content concepts and campaign requirements.
• Support and guide junior content team members where required.
• Ensure content production is completed according to schedule.
• Continuously test new content formats, hooks and storytelling styles.
• Identify opportunities to improve content production and workflow.
• Recommend new platforms, tools or content approaches when relevant.
• Develop strategies to increase engagement, audience growth and content effectiveness.

Requirements

We are looking for someone who:

• Possesses a Diploma / Bachelor's Degree in Marketing, Mass Communication, Digital Media, Creative Media, Business or related field.
• Has at least 1-2 years of relevant content, social media or digital marketing experience.
• Has strong understanding of TikTok, Instagram and Facebook content trends.
• Has experience in content planning, scripting and campaign development.
• Understands social media analytics and content performance.
• Has strong creative thinking and storytelling skills.
• Able to analyse trends and turn them into relevant content ideas.
• Able to manage multiple content projects and deadlines.
• Strong communication and teamwork skills.
• Basic knowledge of CapCut, Canva or other content creation tools is an advantage.
• Experience in the retail, smartphone, technology or consumer products industry will be an advantage.
• Previous experience guiding Content Creators or creative teams is an added advantage.

What You'll Gain

• Opportunity to build content strategy for a growing Malaysian multi-branch retail brand.
• Exposure to large-scale promotional campaigns and product launches.
• Opportunity to work closely with Marketing, Sales and Operations teams.
• Freedom to explore new content ideas, trends and creative approaches.
• Career development opportunities towards Content Lead / Creative Lead / Marketing Lead.
• Training and professional development opportunities.
• Performance-based career progression.

Why Join TrendMalayaa?

At TrendMalayaa, we believe strong content is not only about getting views - it should build trust, strengthen the brand and contribute to business growth.

We are looking for someone who can understand our audience, create clear content direction and turn trends and business objectives into content that people want to watch and engage with.

If you are creative, strategic and passionate about building a strong digital presence for a growing retail brand, we would love to hear from you.