Social Commerce Executive (Content Creator & Live Host)

Floristika.Com.My Sdn Bhd; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

Floristika.com.my Sdn Bhd is seeking a Social Commerce Executive to lead live hosting, content production, and social media management. You will manage affiliate relationships and partnerships while driving data‑driven decisions to boost sales and brand visibility.

The role requires Mandarin proficiency with English and Bahasa Malaysia preferred, and experience across live commerce, content creation and performance analysis. Join a dynamic team in Kuala Lumpur to grow our floral lifestyle brand.

Qualifications

• Experience in hosting live selling sessions and presenting products on camera.
• Ability to create engaging short and long form content for multiple platforms.
• Proven ability to manage social media calendars and maintain brand voice across channels.
• Experience in affiliate management and building partnerships.
• Strong analytical skills to interpret performance data and optimize campaigns.
• Proficiency in Mandarin is required; English and Bahasa Malaysia are preferred.

Responsibilities

• Host live-selling sessions on TikTok Shop, Shopee Live, and other platforms.
• Create and shoot product content for campaigns and lifestyle themes.
• Manage Floristika’s social media presence and content calendars.
• Coordinate affiliate and creator relationships, briefs, and performance tracking.
• Support brand communications, PR activities, and influencer collaborations.
• Track key metrics across campaigns and present insights to improve reach and sales.

Skills

Live hosting

Content creation

Social media management

Affiliate management

Performance analysis

Mandarin

English

Team collaboration

Tools

CapCut

Adobe Premiere Pro

Lightroom

Job description

Social Commerce Executive (Content Creator & Live Host)

We’re looking for a creative, confident and results-driven Social Commerce Executive to join our team at Floristika.This role combines live commerce, content creation, social media management, affiliate and partnership management, and performance analysis.

You’ll be expected to confidently host live-selling sessions, create engaging content, manage social platforms, support brand and affiliate partnerships, and use performance data to improve sales and campaign results.

We’re looking for someone who is comfortable both in front of and behind the camera, understands how social content can drive sales, and can make decisions based on data.

What You’ll Do

1. Live Hosting & Live Commerce

• Host engaging live-selling sessions on platforms such as TikTok Shop, Shopee Live and other relevant social commerce channels
• Present flowers, bouquets, plants and promotional products confidently on camera
• Explain product details, pricing, promotions and key selling points clearly
• Engage with viewers in real time and respond to product-related questions
• Encourage viewers to add to cart and complete purchases naturally
• Work with the e-commerce and marketing team to plan live themes, product line-ups, promotional mechanics and talking points
• Support live preparation including products, props, set-up and basic equipment
• Review live performance and identify opportunities to improve engagement and conversion
• Test different hosting styles, product sequences, promotions and selling approaches
• Be comfortable hosting during selected evenings, weekends or key campaign periods when required

2. Content Creation & Production

• Plan and execute photo and video shoots for products, campaigns, lifestyle content and behind-the-scenes content
• Create short-form content for TikTok, Instagram Reels, Xiaohongshu and other relevant platforms
• Operate basic camera and lighting setups independently
• Edit short-form videos including cuts, transitions, captions, music and basic colour grading
• Develop content ideas based on current trends, campaign priorities and product focus
• Ensure content follows platform specifications and Floristika’s brand identity
• Produce content consistently according to the monthly content calendar

3. Social Media Management

• Manage Floristika’s social media presence across TikTok, Instagram, Xiaohongshu and other relevant channels
• Build and maintain monthly content calendars
• Schedule and publish content consistently
• Maintain a consistent brand voice across all platforms
• Monitor trends, competitor activity and platform algorithm changes
• Identify content opportunities that can improve reach, engagement and sales
• Review content performance and continuously improve future content

4. Affiliate & Partnership Management

• Manage affiliate and creator relationships from onboarding to campaign completion
• Recruit and communicate with suitable creators and affiliates
• Distribute affiliate links, campaign briefs and promotional information
• Track affiliate performance, conversions and sales contribution
• Coordinate commission tracking and payout records
• Develop relationships with external brands, clients and partners for co‑promotions, campaigns and activations
• Prepare partnership briefs, trackers and post-campaign summaries

5. Brand & PR

• Support and maintain Floristika’s brand image, visual identity and tone of voice
• Assist with PR activities including media outreach, product seeding, gifting campaigns and influencer collaborations
• Develop campaign concepts aligned with seasonal marketing priorities
• Coordinate with internal teams and external parties to ensure campaigns are executed properly
• Represent the brand professionally in external communications and collaborations

6. Reporting & Performance Analysis

• Track and analyse key metrics across social media, live commerce, affiliate and partnership campaigns
• Monitor metrics such as reach, engagement, CTR, conversion rate, GMV, revenue and ROAS
• Use platform analytics including TikTok, TikTok Shop, Meta, Shopee and other relevant dashboards
• Prepare regular performance reports with clear insights and actionable recommendations
• Identify which content, products, live sessions and campaigns are driving the strongest results
• Maintain trackers and performance dashboards
• Present findings clearly to management
• Use performance data to recommend what should be continued, improved or stopped

What We’re Looking For

• Proficiency in spoken Mandarin is required, as this role includes hosting Mandarin livestream sessions and engaging with Mandarin-speaking audiences. Proficiency in English and Bahasa Malaysia is preferred.
• Minimum 2–3 years of hands‑on experience in social commerce, social media, content creation, live commerce, digital marketing, affiliate management or a related role
• Confident and comfortable appearing on camera and hosting live sessions
• Strong communication and presentation skills
• Able to explain and sell products naturally during live sessions
• Comfortable responding to viewers and thinking quickly during livestreams
• Strong shooting and editing skills
• Proficient in CapCut, Adobe Premiere Pro, Lightroom or equivalent tools
• Strong understanding of TikTok, Instagram and Xiaohongshu
• Familiar with social commerce platforms such as TikTok Shop and Shopee
• Comfortable analysing performance data and using numbers to make decisions
• Able to work with metrics such as GMV, ROAS, conversion rate, CTR and engagement rate
• Proficient in Microsoft Excel or Google Sheets
• Strong organisational and time‑management skills
• Proactive, responsible and able to work independently
• Strong relationship‑management skills when dealing with creators, affiliates, partners and clients
• Proficient in using generative AI tools such as ChatGPT, Gemini or Copilot
• Previous experience in e‑commerce, retail, lifestyle, gifting or floral industries is an advantag

Floristika.com.my Sdn Bhd is a premium one‑stop wholesale floriculture centre located in Bangsar, Kuala Lumpur. With merchandise spread over 20,000 sq. feet, our customer are assured comfort in their shopping experience and an extensive array of innovative products, ranging from imported fresh-cut flowers, artificial silk floral, ceramic vases, glasswares and floral accessories‑exclusively tailored for smart shoppers who love value‑for‑money and of course, flowers.

We are committed to providng excellent services, continously innovating and offering these quality product to our customers. We also understand the ever‑growing needs of our customers, which is why we constantly upgrade our facilities and design new product lines, aimed to provide a satisfying experience.

With every floristry products and creative services under one roof, FLORISTIKA offers you the one‑stop buying convenience that you need.

Floristika.com.my Sdn Bhd is a premium one‑stop wholesale floriculture centre located in Bangsar, Kuala Lumpur. With merchandise spread over 20,000 sq. feet, our customer are assured comfort in their shopping experience and an extensive array of innovative products, ranging from imported fresh‑cut flowers, artificial silk floral, ceramic vases, glasswares and floral accessories‑exclusively tailored for smart shoppers who love value‑for‑money and of course, flowers.

We are committed to providng excellent services, continously innovating and offering these quality product to our customers. We also understand the ever‑growing needs of our customers, which is why we constantly upgrade our facilities and design new product lines, aimed to provide a satisfying experience.

With every floristry products and creative services under one roof, FLORISTIKA offers you the one‑stop buying convenience that you need.