SFE Manager (Route-to-Market / RTM)

Randstad Malaysia; Subang Jaya; Híbrido; MYR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Randstad Malaysia is seeking an analytical, commercially sharp SFE Manager to lead Route-to-Market and distribution growth across the nation. Based in Subang Jaya, this office-based role offers flexi-hours and direct visibility to the Commercial Excellence Director.

You will develop and optimize RTM processes, analyze outlet and seller behavior, and deliver dashboards to support strategic sales decisions while driving cross-functional governance and capability initiatives.

Formación

• 3+ years in SFE, Commercial Excellence, Sales Operations, or Commercial Analytics within FMCG/distributor.
• Deep understanding of local FMCG trade, outlets, RTM frameworks.
• Advanced Excel and Power Query; Access is a strong advantage for large datasets.
• Strong commercial acumen with ability to translate data into strategic insights and influence sales teams.

Responsabilidades

• Lead RTM and distribution processes to meet targets.
• Analyze outlet buying patterns, store velocity, and seller coverage to identify gaps.
• Design route optimization and segmentation to maximize territory coverage.
• Create executive dashboards and weekly/daily reports for sales discussions and decision-making.
• Govern processes and align cross-functional teams to adopt new commercial capabilities.

Conocimientos

Sales Force Effectiveness

Commercial Excellence

Sales Operations

Commercial Analytics

Educación

Bachelor Degree

Herramientas

Microsoft Excel

Power Query

Microsoft Access

Descripción del empleo

A leading, publicly listed FMCG distributor is seeking an analytical, commercially sharp Sales Force Effectiveness (SFE) Manager to join its expanding Commercial Excellence division. This role focuses on transforming sales back-end operations, optimizing Route-to-Market (RTM) structures, and driving distribution point expansion across nationwide principal brand portfolios

• Reporting to: Commercial Excellence Director
• Location: Subang Jaya, Selangor (Office-based with flexi-hours)
• Spearhead a high-visibility commercial excellence and RTM transformation function for a premier distribution group, leverage advanced sales and behavioral analytics to directly steer regional distribution strategies, and gain direct C-suite visibility alongside executive leadership.

the role

• Route-to-Market (RTM) & Distribution Growth: Lead the development and continuous improvement of sales operations and RTM processes to achieve corporate distribution and revenue targets.
• Outlet & Seller Behaviour Analytics: Track, read, and analyze outlet buying patterns, store-level velocity, and seller coverage frequency to identify performance gaps and propose corrective action plans.
• Route & Cluster Optimization: Design and implement route optimization down to the individual seller level, conducting targeting and customer segmentation analyses to maximize territory coverage and cluster efficiency.
• Commercial Insights & Dashboarding: Synthesize data sets into executive dashboards, trackers, and weekly/daily analytical reports to support strategic sales discussions and operational decision-making.
• Process Governance & Cross-Functional Alignment: Maintain commercial hygiene controls, streamline cross-departmental operations between teams, and champion new commercial capability initiatives.

the experience

• Minimum 3 years of experience in Sales Force Effectiveness (SFE), Commercial Excellence, Sales Operations, or Commercial Analytics within an FMCG or distributor environment.
• Solid understanding of the local FMCG trade ecosystem, outlet dynamics, and Route-to-Market (RTM) frameworks.
• Advanced technical proficiency in Microsoft Excel and Power Query with proven ability to manipulate large-scale sales data (proficiency in Microsoft Access is a strong advantage).
• Strong commercial acumen and a firm, proactive mindset. Able to translate data into strategic insights, plan independently, and influence sales execution teams to drive adoption.

Skills

no additional skills required

Qualifications

no additional qualifications required

Education

Bachelor Degree