Sales & Marketing Manager - FMCG

Talent Recruit; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Talent Recruit represents a well-established FMCG distributor in Klang Valley, seeking a Sales & Marketing Manager based in Seri Kembangan, Selangor. The ideal candidate is a strategic thinker who can translate market insights into actionable plans, coach a developing sales team, and drive sustainable revenue growth.

You will develop and execute sales strategies across Modern Trade, General Trade, and HoReCa, manage budgets and trade funds, lead Sales Executives and Merchandisers, and coordinate

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management or Communications (diploma holders encouraged)
• Minimum 5 years of sales experience in GT within FMCG
• Experience managing MT/GT/HoReCa channels preferred

Responsibilities

• Develop and execute sales strategies to achieve AOP and company targets.
• Plan and activate sales initiatives that drive distribution, visibility and volume growth.
• Revive inactive accounts, identify market gaps and penetrate new territories.
• Analyze market trends, competitors and outlet-level performance to guide decisions.
• Manage and grow business across Modern Trade, General Trade, HoReCa and other channels.
• Oversee trade funds and ensure spending remains within budget.
• Lead, mentor and evaluate Sales Executives and Merchandisers.
• Implement clear KPIs, structured follow-ups and accountability frameworks.
• Work closely with logistics and supply chain to ensure product availability and timely deliveries.
• Monitor territory performance, payment collections and aging reports.

Skills

Sales experience

GT FMCG

Channel management

Education

Bachelor's Degree in Marketing/Business Administration/Management/Communications

Job description

We are representing our client - a well-established FMCG Distributor (Non-Halal Canned Food)in Klang Valley, in searching for Sales & Marketing Managerposition based in Seri Kembangan, Selangor.

This role is ideal for a strategic thinker who can translate market insights intoactionable plans, coach a developing sales team, and drive sustainable revenue growth.

Job Responsibilities:

• Develop and execute sales strategies to achieve AOP (Annual Operating Plan) and company sales targets.
• Plan and activate sales initiatives that drive distribution, visibility, and volume growth.
• Revive inactive accounts, identify market gaps, and penetrate new territories.
• Analyze market trends, competitors, and outlet-level performance to guide decisions.
• Manage and grow business across Modern Trade, General Trade, HoReCa, and other channels.
• Oversee trade funds and ensure spending remains within budget.
• Lead, mentor, and evaluate Sales Executives and Merchandisers.
• Implement clear KPIs, structured follow-ups, and accountability frameworks.
• Work closely with logistics and supply chain to ensure product availability and timely deliveries.
• Monitor territory performance, payment collections, and aging reports.

Job Requirements:

• Bachelor's Degree in Marketing, Business Administration, Management, Communications, or a related field. Experienced candidate with Diploma qualifications are encouraged to apply
• Minimum 5 years of sales experience in GT within the FMCG industry.
• Having experience managing MT/GT/HoReCa channels is highly preferred.

Only shortlisted candidates will be notified.