SEO Writer

White On White (M) Sdn Bhd; Ipoh; On-site; MYR 56,000 - 89,000; Full time

Job summary

White On White (M) Sdn. Bhd. in Ipoh, Malaysia, is seeking an SEO Writer / Content Strategist to lead keyword-optimised content across product pages, location pages, and blogs.

You will collaborate with our SEO Specialist and Web Developer to drive organic traffic and conversions, adapting tone to our luxury floral brands while maintaining human-centric storytelling.

Qualifications

• Strong understanding of search intent and on-page SEO best practices.
• Fluent written English with excellent language command.

Responsibilities

• Own the written architecture across our digital platforms and lead content strategy for product pages, location pages, blogs, and long-tail landing pages.
• Craft keyword-optimised product descriptions that elevate brand prestige and drive conversions.
• Write localised location pages to capture regional search volume with high-quality, unique content.
• Research and publish authoritative blog posts to build domain authority and top-of-funnel traffic.
• Identify keyword gaps with the SEO team and craft targeted long-tail landing pages.

Job description

Job Title: SEO Writer / Content Strategist
Company: White On White (M) Sdn. Bhd.
Location: Ipoh [Adjust as needed]
Work Setup: Full-Time

Stop writing content that nobody reads. Join Malaysia’s most tech-forward luxury floral ecosystem and write words that rank, engage, and convert.

About Us

White On White (WoW) is a data-driven, premium floral gifting and luxury lifestyle ecosystem.
We operate multiple distinct brands (including WoW, beyondROSE, SummerWhite, and Golden Floral Academy), combining minimalist aesthetic excellence with aggressive digital strategies. We are looking for a strategic SEO Writer to join our digital unit and engineer our organic content dominance.

The Core Mission

Your mission is to master the intersection between human emotion and search algorithms.
You will not just write words to fill space; you will craft high-converting, keyword-optimised copy that captures high-intent organic traffic and translates directly into checkout revenue. You will work closely with our SEO Specialist and Web Developer to ensure every page on our website dominates the search results.

Key Responsibilities

As our SEO Writer, you will take absolute ownership of the written architecture across our digital platforms.
Your core focus will be:

1. Premium Product Pages: Craft emotionally resonant, highly persuasive, and keyword-optimised product descriptions that elevate our brand prestige while driving high conversion rates for our floral arrangements and gifting products.

2. Localised Location Pages: Write and structure high-quality, unique location-based landing pages (e.g., targeted city and regional delivery pages). Your challenge is to capture local search volume at scale without ever sounding robotic or resorting to spammy repetition.

3. Authority-Building Blog Posts: Research, draft, and publish authoritative, high-value editorial content (such as gifting guides, floral care instructions, and event styling insights) to secure top-of-funnel traffic and build domain authority.

4. Keyword Gap & Long-Tail Landing Pages: Execute targeted content strikes by architecting highly specific landing pages designed to capture profitable long-tail keywords and high-purchase-intent search gaps identified by our technical SEO team.

Who We Are Looking For (Requirements)

The SEO Mindset: You possess a deep understanding of search intent, on-page SEO best practices, keyword naturally, and how to structure headings (H1, H2, H3) for both readability and crawlability.

The Human Voice: You understand that while AI (ChatGPT, Claude) is an excellent refinement tool to outline or polish work, it cannot replace genuine human judgment and emotional storytelling. You write for humans first, and algorithms second.

Adaptability: You can seamlessly switch tones—from the ultra-premium, quiet luxury voice of White On White to the fast-paced, accessible tone of beyondROSE.

Excellent Command of Language: Flawless written English (proficiency in more languages is a strong operational bonus).

Our Foundational Values

Customer First – We exist to serve, placing people at the heart of every decision.

Gratitude – We listen with compassion, understand with care, and act with heart.

Integrity – We do what’s right, even when no one is watching.

Responsibility – We own our actions and outcomes.

Teamwork – We grow together, support one another, and succeed as one.

Passion – We pour our hearts into everything we do.