Senior Specialist, Consumer Deposits Affluent

RHB Banking Group; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

RHB Banking Group in Malaysia is seeking a Senior Specialist, Consumer Deposits Affluent to drive growth and manage affluent deposit products, delivering superior customer experiences and hitting business targets.

You will develop strategic plans, analyse markets, collaborate with sales, marketing and branches, oversee end-to-end product lifecycle, ensure regulatory compliance, and report performance to senior management.

Qualifications

• 5–7 years of experience in product management, particularly within consumer banking and deposit products.
• Experience with affluent segments and deposit product launches.
• Strong analytical, communication, and stakeholder management skills.

Responsibilities

• Develop and implement strategic plans for affluent deposit products, including product features, pricing, and promotional campaigns, to meet revenue and market share objectives.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats, and to ensure RHB's affluent deposit offerings remain competitive and innovative.
• Collaborate with sales, marketing, and branch teams to ensure effective product distribution, training, and customer engagement for the affluent segment.
• Monitor and analyze product performance, customer feedback, and market trends to identify areas for improvement and propose new product enhancements or solutions.
• Manage the end-to-end product lifecycle for affluent deposit products, from conceptualization and development to launch and post-launch performance review.
• Ensure compliance with all internal policies, regulatory requirements, and industry best practices related to deposit products and affluent customer management.
• Act as a subject matter expert for affluent deposit products, providing guidance and support to internal stakeholders.
• Prepare and present regular reports on product performance, market insights, and strategic recommendations to senior management.
• Cultivate strong relationships with key internal and external stakeholders, including product development, operations, legal, and compliance teams.

Skills

Product management

Affluent banking

Market analysis

Education

Bachelor's degree in Business Administration/Finance/Marketing

Master's degree preferred

Tools

Excel

PowerPoint

Word

Job description

Senior Specialist, Consumer Deposits Affluent

The Senior Specialist, Consumer Deposits Affluent will be responsible for driving the growth and management of deposit products tailored for RHB Bank Berhad's affluent customer segment, ensuring a superior customer experience and achievement of business targets.

Job Responsibilities

• Develop and implement strategic plans for affluent deposit products, including product features, pricing, and promotional campaigns, to meet revenue and market share objectives.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats, and to ensure RHB's affluent deposit offerings remain competitive and innovative.
• Collaborate with sales, marketing, and branch teams to ensure effective product distribution, training, and customer engagement for the affluent segment.
• Monitor and analyze product performance, customer feedback, and market trends to identify areas for improvement and propose new product enhancements or solutions.
• Manage the end-to-end product lifecycle for affluent deposit products, from conceptualization and development to launch and post-launch performance review.
• Ensure compliance with all internal policies, regulatory requirements, and industry best practices related to deposit products and affluent customer management.
• Act as a subject matter expert for affluent deposit products, providing guidance and support to internal stakeholders.
• Prepare and present regular reports on product performance, market insights, and strategic recommendations to senior management.
• Cultivate strong relationships with key internal and external stakeholders, including product development, operations, legal, and compliance teams.

Job Qualifications

• Bachelor's degree in Business Administration, Finance, Marketing, or a related field. A Master's degree is a plus.
• Minimum of 5-7 years of experience in product management, particularly within consumer banking and deposit products, with a strong focus on affluent segments.
• Proven track record of successfully developing and launching deposit products and achieving business growth targets.
• Strong understanding of financial markets, banking regulations, and affluent customer needs and behaviors.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in data analysis tools and Microsoft Office Suite (Excel, PowerPoint, Word).

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Banking & Credit More than 10,000 employees

RHB Banking Group is a leading regional financial services provider headquartered and listed in Malaysia. Established in 1913, we offer comprehensive banking solutions across retail, business, corporate, and Islamic banking. With a strong presence in Malaysia and nine ASEAN countries, we are committed to delivering simple, fast, and seamless experiences. Guided by our brand promise, "Together We Progress," we continue building a sustainable and inclusive future with our customers and stakeholders.

RHB Banking Group is a leading regional financial services provider headquartered and listed in Malaysia. Established in 1913, we offer comprehensive banking solutions across retail, business, corporate, and Islamic banking. With a strong presence in Malaysia and nine ASEAN countries, we are committed to delivering simple, fast, and seamless experiences. Guided by our brand promise, "Together We Progress," we continue building a sustainable and inclusive future with our customers and stakeholders.

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