Senior Social Media Executive

SERVAUTO SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

ServAuto Sdn. Bhd. is seeking a brand content specialist to own the company’s organic social presence across Instagram, Facebook and YouTube. You will plan and publish the content, grow and manage the community, and brief the production team.

This role focuses on brand content rather than commerce, collaborates with livestream and marketplace teams for alignment, and requires strong writing, on-camera comfort, and English and Bahasa Malaysia proficiency; Mandarin is a bonus.

Qualifications

• 2–5 years in social media marketing or digital brand management.
• Hands-on experience running a brand's own accounts, not only agency work.
• Proficiency in English and Bahasa Malaysia; Mandarin an advantage for Xiaohongshu content.

Responsibilities

• Plan and publish the content calendar for Instagram, Facebook and YouTube.
• Manage DMs, comments, mentions and reviews daily; escalate issues to Brand Marketing Manager.

Skills

Social media marketing

Brand management

Instagram

Facebook

YouTube

Video editing

Camera presence

English

Bahasa Malaysia

Mandarin (advantage)

Tools

Canva

CapCut

Adobe Creative Suite

Job description

You will own ServAuto's organic brand presence on social. You will plan and publish the content, grow and manage the community, brief and direct the people who produce it, and report on what is working.

This is a brand content role, not a commerce content role. Our marketplace and livestream teams run performance content on the commerce accounts — you do not plan or own that. Brand content you create can and should be distributed there as well; the two are complementary, not competing.

Job Description

1. Content Planning & Publishing

Plan and run the content calendar for Instagram, Facebook and YouTube, publishing consistently and on schedule. Xiaohongshu is a secondary platform we will build selectively.

Plan against our four brand content pillars: car care education; trust (technicians, stores, workmanship, owner stories); product credibility; and company and brand. Each month's calendar should be readable against this mix.

Adapt format, tone and posting rhythm to each platform's audience and algorithm — the same story told natively per platform, not copy-pasted across all of them.

Write captions and copy that sound like ServAuto, with correct hashtags, tagging and visual consistency.

2. Community & Engagement

Manage DMs, comments, mentions and reviews daily, responding within the agreed service level.

Route customer complaints and service issues to Customer Service rather than answering them yourself; elevate reputational risks to the Brand Marketing Manager same-day.

Actively engage with relevant pages, creators and communities to build organic reach.

Track social sentiment and feed it into the monthly brand health review.

3. Creative Direction & Briefing

Brief and direct the people who produce our content — our in-house video team, freelancers and production partners. Give them the objective, the audience, the message and the reference, not just a request for content.

Work with our store network to plan and schedule on-site shoots: technicians, workmanship and owner stories are our most valuable content and they only exist if someone goes and gets them.

Join monthly content planning sessions and shoots.

Work within the brand design system and template library; elevate any new brand assets rather than improvising them.

4. Performance & Reporting

Report monthly on follower growth, engagement rate, saves and shares, profile visits, website clicks and publishing on-time rate.

Use Meta Business Suite and YouTube Studio; no third-party tooling required.

Run simple A/B tests on formats, hooks, thumbnails and posting times, and act on the results.

Bring three insights and three recommended changes to each monthly review — not a data dump.

Job Requirements

2–5 years in social media marketing or digital brand management.

Hands-on experience running a brand's own accounts, not only managing client accounts from the agency side.

Strong working knowledge of Instagram, Facebook and YouTube, including their native tools, formats and current trends.

Able to write a proper creative brief — objective, audience, message, reference — and hold production partners to it. With production sitting outside this role, briefing is the core craft.

Comfortable appearing on camera for reels, short-form video and shoots.

Hands-on production ability — shooting, editing, or working in Canva, CapCut or Adobe Creative Suite.

Proficiency in English and Bahasa Malaysia is required, while Mandarin is an advantage, particularly for Xiaohongshu content.

Experience in the automotive, retail chain, or lifestyle brand industry is preferred.