Senior Sales Manager

SOLS Energy Sdn. Bhd.; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

SOLS Energy Sdn. Bhd. is seeking a Sales Leader in Kuala Lumpur to own performance across the sales team and CRM processes. You will coach a 7–12 person team across ISR Outreach, ISR Sales, ISR Support, and Field Sales, driving KPI execution and weekly reviews.

You will enforce a strict SLA for lead responses and maintain robust pipeline coverage, while reporting to senior leadership and aligning with marketing and ops. Experience in solar or energy sectors is preferred.

Qualifications

• Experience leading and coaching a sales team.
• Proven ability to manage KPIs and dashboards.
• Familiarity with HubSpot CRM and sales processes.
• Strong pipeline management and reporting to senior leadership.

Responsibilities

• Lead daily and weekly sales cadence and huddles, focusing on pipeline, activity, and priorities.
• Conduct weekly KPI reviews using defined framework and ensure actionable insights.
• Own HubSpot CRM and enforce 2-hour lead response SLA (9am–6pm, 7 days a week).
• Maintain ≥3x pipeline coverage against monthly targets at all times.
• Classify and update all deals by status (Hot, Warm, Cold) and flag red flags weekly.
• Prepare weekly reports for Deputy CEO/Group CEO with actuals, outlook, and blockers.
• Deliver sales training and coaching to improve meeting-to-close rate and objection handling.
• Lead with ROI and value communication; coordinate cross-sell strategies (e.g., EV chargers) and pricing approvals.

Skills

Team leadership

HubSpot CRM

KPI tracking

Sales coaching

Forecasting

Market analysis

Tools

HubSpot

Job description

Own all Malaysia sales KPIs: leads, meetings, conversions, kWp, RM revenue, collections

Lead, coach, and develop a team of 7–12 (ISR Outreach, ISR Sales, ISR Support, Field Sales)

Conduct daily huddles using the Morning Command Check structure (pipeline, activity, follow-ups, priorities)

Run weekly KPI reviews using the S.E.E.D.I.O framework (Speed, Execution, Experience, Demand, Intelligence, Offer)

Enforce the 100kW monthly benchmark per rep — Good: 150–200kWp, Average: 100–150kWp, Below: <100kWp

Manage the Sales Reset Program (SRP) for bottom 3 performers monthly

Maintain ≥3x pipeline coverage against monthly target at all times

Classify and update all deals: Hot (7–14 days), Warm (weekly touch), Cold (nurture or remove)

Flag pipeline red flags weekly: below 3x coverage, over-reliance on large deals, stalled movement

Prepare weekly reports for Deputy CEO / Group CEO with actuals, outlook, and blockers

3. CRM & Process Discipline

Own HubSpot CRM — ensure team adheres to daily updates across all deal stages

Monitor and enforce 2-hour lead response SLA (9am–6pm, 7 days a week) — non-negotiable

Own Respond IO - communication tool to monitor sales communication tools with customers

Track and report on all 4 KPI layers: Demand (L1), Execution (L2), Output (L3), Operations (L4)

Maintain and update SOPs, training materials, proposal templates, and objection handling scripts

Ensure ISR Support pipeline: payment collection ≥85%, document collection on schedule, installation flags within 7 days

4. Sales Training & Coaching

Conduct regular role plays and meeting observations to improve Meeting → Close rate to ≥10%

Train team on the 5-step meeting framework: Ask & Listen → TNB Bill Analysis → 1=1 Moment → Proposal → Close/Block

Upskill team on all objection handling modules (price, delay, family, warranty, ATAP, ROI, competitor)

Coach team on SOLS product ecosystem: Solar ATAP, BESS, ChargeSingh EV chargers, SOLS Life inverters

5. Offer & Value Communication

Ensure every proposal is based on last 3 months of actual TNB bills — no guesswork

Enforce 3 payment option presentation: Pay in Full, Monthly IPP, Rent to Own

Lead with investment return framing, not upfront cost — 20-year ROI, payback 5–7 years

Drive ChargeSingh cross-sell on every EV owner; enforce free charger bundle trigger at 10kW+ solar installs

Flag Commercial (Tarif B) deals at RRP + RM 3,000 and elevate for pricing approval

Track competitor activity weekly: Verdant Solar, Pekat Solar, and emerging players

Collect and report on lost deal analysis — identify patterns and fix root causes

Develop and execute outreach strategies across residential segments (GreenHomes, GreenProfessionals, GreenHeroes, GreenCSR, GreenBusiness)

Align with Marketing (Liyana Azizi) on lead quality, targeting, and campaign performance

Work with Technical and Ops teams to ensure customer timeline commitments are met

7. Culture & Values Enforcement

Model and enforce SOLS Sales Values: Discipline, Customer Truth, Speed Wins, Kindness, Extreme Ownership, Continuous Improvement

Apply 'Don't Be An Ostrich' principle — face KPI data daily, act early, no reactive management

Maintain commission deduction policies and HR compliance for discipline issues

Uphold honest customer communication — no fake urgency, no overpromising, no third-party cable exceptions

Our Mission

To connect people, businesses and humanitarians to real sustainable energy solutions.

Who we are

We are a green energy company that customers love. We are a social enterprise which lives responsibility to the core. Responsibility for our customers, employees, communities and planet. We are technology- enthusiasts, sustainability-activists and energy-visionaries who are on the way to provide clean energy to every house. We are leaders in the residential solar market and enable SMEs to operate more efficiently.

What we do

We empower people and lighten up homes and small businesses through sustainable energy solutions, technology and education. We fight for energy-independence and control over electricity usage. As solar energy experts we design, install, provide finance options and help customers track their consumptions via our App.

Why we do it

We want to lead with responsibility. We want to democratise solar and turn every roof into a sustainable asset. We want to support and educate people in making responsible choices. We want to foster independence and give back control over energy necessities. We want to enable self-sufficiency and shift power to consumers.

Where we go

We want to live on a planet where clean and affordable energy is accessible to anyone, anywhere. We pioneer solar education and share our love for responsibility. We want to transform solar from a luxury to a necessity and serve all the present and future sustainable energy needs.

Today, with more than 100 projects, SOLS Energy is the leading solar installer for residential homes and we are rapidly growing in the commercial sector.

To know more about us, please visit: https://www.solsenergy.com/