Senior Portfolio & Pricing Analytics Lead

Astro; Kuala Lumpur; On-site; MYR 100,000 - 180,000; Full time

Job summary

Astro Malaysia is seeking a data-driven CRM & Portfolio Analyst to optimize the customer lifecycle and drive monetisation across prepaid and postpaid portfolios. You will transform insights into actionable recommendations for management, and lead lifecycle campaigns from onboarding to win-back.

Join a vibrant team where you’ll work across Product, Marketing, Digital, Analytics and Finance to deliver measurable commercial impact, using Excel, PowerPoint and BI tools to monitor performance and

Qualifications

• Ownership beyond reporting; independently manage defined areas of portfolio and CRM performance.
• Monitor - Analyse - Identify Opportunity - Recommend - Execute - Measure - Optimise.
• Explain what happened, why it happened, and what action delivers measurable commercial impact.

Responsibilities

• Portfolio performance & insights: monitor health across active base, churn, retention, recharge, usage, ARPU, revenue, product adoption, customer engagement.
• CRM & customer lifecycle management: plan and execute CRM initiatives from onboarding to renewal across journeys; identify segments and targeted propositions.
• Campaign management & optimisation: manage CRM campaigns end-to-end; track response, revenue, retention; apply test-and-learn; translate learnings into improvements.
• Commercial & customer value optimisation: identify opportunities to improve monetisation, product adoption, engagement and retention.
• Stakeholder & execution management: work cross-functionally with Product, Marketing, Digital, Sales, Analytics, Technology, Finance, Customer Service; define requirements and coordinate implementation.

Skills

Analytical thinking

CRM & lifecycle management

Campaign measurement

Stakeholder management

Excel

PowerPoint

BI tools

Tools

BI tools

Job description

Astro Malaysia is seeking a data-driven CRM & Portfolio Analyst to optimize the customer lifecycle and drive monetisation across prepaid and postpaid portfolios. You will transform insights into actionable recommendations for management, and lead lifecycle campaigns from onboarding to win-back.

Join a vibrant team where you’ll work across Product, Marketing, Digital, Analytics and Finance to deliver measurable commercial impact, using Excel, PowerPoint and BI tools to monitor performance and