Senior Performance Marketing Specialist

Primal; Kuala Lumpur; Hybrid; MYR 100,000 - 190,000; Full time

Benefits offered by this job

Health Insurance

Annual Company Retreat

Social Security

Annual and Birthday leave

Skill Development and Training

Fun and Young Environment

Company and Team Activities

Job summary

Primal is seeking a Senior Performance Marketing Specialist in Kuala Lumpur to drive exceptional advertising results across multiple platforms. Hybrid work arrangement in Malaysia will enable close collaboration with internal teams and clients.

You will analyze performance metrics, craft direct-response copy, and optimize campaigns while contributing to team development and process adherence. Grow with a fast-paced agency focused on outcomes and growth.

Qualifications

• Experience managing campaigns on Google Ads, Facebook, and other performance channels.
• Ability to analyse performance data and derive actionable optimisations.
• Direct-response copywriting skills to drive results.

Responsibilities

• Lead the execution of integrated marketing campaigns across multiple channels, ensuring alignment with client objectives.
• Monitor campaign performance metrics (ROI, ROAS, Conversion Rates) and provide actionable insights for optimization.
• Build long-term client partnerships by addressing needs and delivering exceptional outcomes.
• Collaborate with internal teams to ensure seamless campaign execution.
• Upskill team members and elevate Primal’s standards through training and innovation.

Skills

Campaign management

Data analysis

Direct-response copywriting

Multi-project management

Client communication

Tools

Google Ads

Facebook Ads

Job description

We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.

Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The Senior Performance Marketing Specialist is a crucial role that will enable us to deliver exceptional advertising campaign performance, drive client success, and support the growth of Primal's digital marketing expertise. Specifically, this entails:

• Managing and optimizing ad campaigns across various platforms to achieve client goals.
• Collaborating with internal teams to address technical ad-related issues and propose optimization strategies.
• Providing actionable insights through detailed performance reports.
• Supporting the development of team expertise and ensuring alignment with company processes.

This role demands a mastery level of campaign management, performance analysis, technical problem-solving, direct-response copywriting, and client communication. To be successful, you must have excellent analytical skills, attention to detail, and a proactive mindset for identifying and implementing solutions.

Why this is important for you:

You will have a unique opportunity for growth.

First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.

Responsibilities:

External Responsibilities:

• Lead the execution of integrated marketing campaigns across multiple channels, ensuring alignment with client objectives.
• Monitor campaign performance metrics (e.g., ROI, ROAS, Conversion Rates) and provide actionable insights for optimization.
• Build long-term client partnerships by addressing their needs and delivering exceptional outcomes.

Internal Responsibilities:

• Collaborate with internal teams, including operations, creative, and strategists, to ensure seamless campaign execution.
• Share knowledge to upskill team members and elevate Primal’s standards through training and innovation.
• Actively support company-wide goals and maintain alignment with Primal’s processes and policies.

Results:

• Maintain high retention rates by managing and optimizing campaigns effectively.
• Deliver accurate and high-performing campaign setups while adhering to hygiene standards.
• Consistently meet deadlines, ensuring timely completion of tasks and reporting.
• Identify and secure upsell opportunities to expand client portfolios.
• Follow Primal’s processes, ensuring quality and efficiency in campaign execution and documentation.

Requirements:

• Strong expertise in managing campaigns on platforms like Google Ads, Facebook, and other performance media channels.
• Proven ability to analyze and optimize campaign performance using data-driven strategies.
• Experience with direct-response copywriting that drives results.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• A proactive, solution-oriented mindset with strong communication skills.

Location:

Hybrid Kuala Lumpur, Malaysia

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

• Fun and Young Environment
• Company and Team Activities.
• Health Insurance
• Annual Company Retreat
• Social Security
• Annual and Birthday leave
• Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

• Own It: Take absolute accountability for your actions.
• Get It Done: Operate with urgency and purpose.
• Hungry for Growth: Pursue progress with relentless curiosity and ambition.
• One Tribe: Champion unity through empathy, respect, and trust.
• Lead by Doing: Set the example for others to follow.

Additional Information:

• Candidates are subject to a test of their abilities.