Senior Digital Marketer

O2O Digital; Selangor; On-site; MYR 50,000 - 89,000; Full time

Benefits offered by this job

Base salary RM4,500- RM8,000

Quarterly performance bonuses

Annual profit-sharing

Professional development budget

Job summary

O2O Digital in Malaysia is seeking a Senior Digital Marketer to own campaign strategy across multiple channels, driving measurable ROI and elevating client success. You will lead data-driven optimizations, craft high-impact campaigns, and mentor junior staff within a fast-paced, results-driven environment.

The role focuses on achieving significant sales and conversion improvements, expanding on ecommerce platforms, and delivering scalable marketing programs for diverse clients.

Qualifications

• Expert-level skills in SEO, PPC, social media marketing and email marketing.
• Proficiency with analytics tools, marketing automation, and conversion optimization.
• Experience with ecommerce platforms and marketplace management (Shopee, Lazada).

Responsibilities

• Deliver 25%+ improvement in sales/conversions for assigned client accounts.
• Achieve top-tier performance metrics across digital channels.
• Create 2-3 signature campaigns that become client success stories and case studies.

Skills

SEO

PPC

Social media marketing

Email marketing

Analytics tools

Marketing automation

Conversion optimization

Ecommerce platforms

Marketplace management

Job description

We’re not looking for someone who just follows playbooks. We need a Senior Digital Marketer who gets energized by taking ownership of campaigns, driving measurable results, and becoming the marketing expert our clients can’t live without.

The Mission That Awaits You

We’re not looking for someone who just follows playbooks. We need a Senior Digital Marketer who gets energized by taking ownership of campaigns, driving measurable results, and becoming the marketing expert our clients can’t live without.

What Success Looks Like in Your First 18 Months

Client Results Outcomes- Deliver 25%+ improvement in sales/conversions for assigned client accounts- Achieve top-tier performance metrics across all digital channels (SEO, PPC, social media, email)- Create 2-3 signature campaigns that become client success stories and case studies

Campaign Excellence Outcomes

• Manage and optimize 15-20 concurrent campaigns across multiple clients
• Maintain client satisfaction scores of 90%+ through consistent results delivery
• Reduce client acquisition cost by 20% while improving conversion rates

Company Impact Outcomes

• Support company revenue growth through exceptional client retention and results
• Contribute to new client acquisition through proven case studies and referrals
• Mentor junior team members and elevate overall team performance

The Competencies That Define Our Ideal A Player

Results-Driven Excellence (Critical)- You consistently exceed KPIs and can prove ROI on every campaign you touch- You use data to make smart decisions and continuously optimize performance- You take full ownership of results, not just activities

Technical Mastery (Critical)

• Expert-level skills in SEO, PPC (Google Ads, Facebook Ads), social media marketing, and email marketing
• Proficiency with analytics tools, marketing automation, and conversion optimization
• Experience with ecommerce platforms and marketplace management (Shopee, Lazada, etc.)

Strategic Thinking (Critical)

• You don’t just execute - you improve strategies and suggest new approaches
• You understand business goals and translate them into effective marketing tactics
• You can identify opportunities and solve problems independently

Creative Problem-Solving (Preferred)

• You create compelling campaigns that stand out in crowded markets
• You adapt quickly to algorithm changes and market shifts
• You find innovative solutions when standard approaches don’t work

Why A Players Choose Us

Clear Growth Path- Year 1 : Senior Digital Marketer → Master multiple client accounts- Year 2 : Lead Digital Marketer → Mentor team + handle premium clients- Year 3 : Marketing Team Lead → Oversee campaign strategies + team guidance- Year 4+ : Marketing Manager → Department leadership opportunities

Unique Competitive Advantages

• Work with our web development team for integrated solutions other agencies can’t offer
• Access to proprietary web applications that give clients unfair advantages
• Collaborate with technical team for rapid testing and advanced implementations
• Mix of local Malaysian clients and international ecommerce projects

Performance-Based Rewards

• Base salary RM4,500-RM8,000 based on experience and proven results
• Quarterly performance bonuses tied to client results and campaign performance
• Annual profit-sharing as company scales
• Professional development budget for certifications and training

Values-Driven Culture

Our core values aren’t just wall decorations - they guide every decision:- Reliable: We do what we say, when we say it- Trustworthy: Our clients’ success is our success- Growth: We’re never satisfied with “good enough”- Leap Frog: We find innovative ways to outpace competition

Job Requirements

The Reality Check (Are You REALLY an A Player?) This role is NOT for you if:

• You need constant supervision and can’t work independently
• You’ve never directly managed client campaigns with measurable results
• You get overwhelmed juggling multiple projects and deadlines
• You can’t handle clients asking tough questions about campaign performance
• You don’t align with our values of reliability, trustworthiness, growth, and innovation

This role IS for you if:

• You have 3+ years of hands-on digital marketing experience with proven results
• You can point to specific campaigns where you significantly improved performance
• You thrive when given ownership and accountability for outcomes
• You enjoy working directly with clients and building lasting relationships
• You want to be part of a growing company where your contributions matter

Day-in-the-Life Reality

• Morning: Review overnight campaign performance, optimize underperforming ads, prepare client reports
• Mid-Morning: Client strategy calls - presenting results, discussing optimizations, planning new campaigns
• Afternoon: Campaign creation and management across Google Ads, Facebook, SEO tools, email platforms
• Late Afternoon: Analysis and reporting - diving deep into data to find insights and opportunities
• End of Day: Planning tomorrow’s priorities, collaborating with web dev team on landing page optimizations
• Weekly: Strategy sessions, team knowledge sharing, client relationship building

What You’ll Be Managing

• Client Portfolio: 3-5 active client accounts with diverse needs
• Campaign Types: SEO projects, PPC campaigns, social media advertising, email sequences, content marketing
• Platforms: Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Google Analytics, email marketing tools, social media schedulers
• Budget Responsibility: RM50K-200K+ monthly ad spend across all clients
• Reporting: Weekly client reports, monthly strategy reviews, quarterly performance assessments

The Application Process (We Value Your Time)

Step 1: Submit your application with:- Cover letter highlighting your best campaign performance achievement- Resume showing specific metrics and results from previous roles- Portfolio showcasing 2-3 successful campaigns with before/after data

Step 2: Skills assessment (25 minutes) - Practical test of your campaign optimization abilities

Step 3: In-depth interview (30-40 minutes) - We’ll explore your approach, problem-solving, and client management experience

Step 4: Reference calls - We’ll speak with former managers/clients about your performance

We can’t wait to see what you can do. Please include your CV and expected salary in your application.