Senior Media Buyer - Profit-Driven E‑Commerce Growth

TRUEGENICS PTE LTD; Selangor; On-site; MYR 196,000 - 367,000; Full time

Job summary

Truegenics Pte Ltd, an ecommerce company, is seeking a hands-on Media Buyer to drive profitable growth on Meta platforms. You'll plan, launch, and scale campaigns for products with clear acquisition and profitability targets, while using data to inform decisions and optimize ROAS.

You will collaborate with copywriters and designers, test new angles, and manage budgets responsibly to hit ROI goals, including weekend checks when required.

Qualifications

• Degree or higher (preferably in business/marketing or a related field) with 2 years of experience running marketing campaigns for e-commerce stores to generate revenue.
• Strong proven knowledge of media-buying platforms and its compliance/guidelines such as Facebook, Bing, and Google Ads.
• At least 2 years and 1 year of hands-on experience managing Facebook Ads and Google Ads respectively.
• Analytical mindset and a self-starter with the ability to develop solutions and next steps for campaign testing.
• Positive and can-do attitude when handling new marketing campaigns that require rigorous testing.
• Sense of ownership in one’s performance and its impact on company’s success which includes responsibly managing a four-figure media buying daily budget and achieving the target ROAS.

Responsibilities

• Own direct response projects on Meta. Plan, launch, manage, and scale campaigns for assigned products or offers, with clear targets for acquisition and profitability.
• Turn data into decisions. Monitor spend, revenue, ROAS, CPA, conversion rate, average order value, and other relevant funnel metrics. Diagnose performance changes and propose actions based on the evidence.
• Build a testing plan. Develop hypotheses, prioritise tests, define what success looks like, and use the results to decide what to scale, revise, or stop.
• Find angles and guide creative development. Research customers, competitors, and market trends to identify fresh angles and hooks. Brief copywriters and designers, then give practical feedback on ad copy, images, and videos using performance data and your understanding of the audience.
• Manage budgets responsibly and optimise for ROI. Allocate spend across campaigns and tests, respond to performance changes, and scale what works while meeting profitability and return on investment (ROI) targets.
• Work across the customer journey. Look beyond ad metrics to identify issues with landing pages, offers, checkout, tracking, or attribution, and work with the relevant teams to resolve them.
• Communicate clearly. Share concise performance updates, explain what you’ve learned, and recommend the next actions for each project.
• Maintain campaign quality. Follow Meta advertising policies, ensure ads provide a positive user experience, and review live campaigns regularly, including weekend performance checks when required.
• Handle any other ad-hoc projects or tasks as assigned.

Skills

Facebook Platforms

Canva

Photoshop

Google Analytics UA

GA4

Voluum

Hyros

Redtrack

Microsoft Tools

Education

Degree or higher in business/marketing or related field

Tools

Facebook Ads Manager

Google Ads

Bing Ads

Job description

Truegenics Pte Ltd, an ecommerce company, is seeking a hands-on Media Buyer to drive profitable growth on Meta platforms. You'll plan, launch, and scale campaigns for products with clear acquisition and profitability targets, while using data to inform decisions and optimize ROAS.

You will collaborate with copywriters and designers, test new angles, and manage budgets responsibly to hit ROI goals, including weekend checks when required.