Meta Ads Performance Architect | Lead Gen Growth

UR Klinik; George Town; In loco; MYR 67.000 - 134.000; Tempo pieno

Descrizione del lavoro

UR Klinik is seeking a data-driven Performance Marketing Specialist with deep Meta Ads expertise to turn budgets into quality leads and sustainable growth. You will optimize campaigns, test strategies, and collaborate with Creative and Sales teams to improve lead-to-appointment conversion.

The role emphasizes ownership, performance metrics, and rapid iteration to achieve measurable business outcomes across Malaysia clinics.

Competenze

• 2–3 years hands-on Meta Ads experience.
• Experience generating leads for service-based businesses (aesthetics/healthcare preferred).
• Strong understanding of CPL, CPA, attribution and revenue impact.
• Familiar with Meta Ads Manager, Pixel, API, custom audiences, retargeting.
• Creative testing: identifying winning angles and testing hypotheses.

Mansioni

• Own Meta Ads performance across Facebook and Instagram campaigns.
• Monitor KPIs (CPM, CTR, CPC, CPL, CPA, ROAS) and act on gaps.
• Collaborate with Creative/Marketing to develop compelling ad angles and funnels.
• Optimize lead quality and track from ad to lead, appointment, and conversion.

Conoscenze

Meta Ads

Lead generation

Analytical mindset

Meta Pixel / Conversions API

Creative testing

Ownership

Results-oriented

Strumenti

Meta Ads Manager

Meta Pixel

Conversion API

Custom audiences

Retargeting

Campaign tracking

Descrizione del lavoro

UR Klinik is seeking a data-driven Performance Marketing Specialist with deep Meta Ads expertise to turn budgets into quality leads and sustainable growth. You will optimize campaigns, test strategies, and collaborate with Creative and Sales teams to improve lead-to-appointment conversion.

The role emphasizes ownership, performance metrics, and rapid iteration to achieve measurable business outcomes across Malaysia clinics.