Senior Media Buyer (Meta Ads)

TPY Creation; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Salary negotiable

Bonus opportunities

EPF / SOCSO

LRT access

Parking allowance

Medical leave

Annual leave

Job summary

TPY Creation is seeking a hands-on Paid Social Lead to own Meta campaigns end-to-end. You will strategize, execute, scale and report, mentoring a small team of buyers and presenting results to clients.

Expect a data-driven environment with clear budgets and targets. You will manage full-funnel Meta campaigns, ensure proper account structure, tracking and testing, and collaborate with creative and web teams.

Qualifications

• 3+ years in paid social with 2+ years on Meta Ads.
• 1–2+ years mentoring or leading buyers.
• Proven track record managing meaningful monthly budgets.
• Strong Meta Business Manager knowledge: CAPI, catalogues, attribution.
• Strong analytics and creative judgement.
• Self-directed with ability to set priorities and deadlines.

Responsibilities

• Plan, launch, optimise and scale full-funnel Meta campaigns.
• Structure accounts: campaign architecture, audience segmentation, testing frameworks.
• Manage pixel, CAPI, catalogue/DPA setup and troubleshoot tracking.
• Lead junior buyers; set testing, naming and reporting standards.
• Brief creative teams on hooks, formats and angles based on data.
• Present results and recommendations to clients/management.

Skills

Paid social

Meta Ads

Team mentoring

Budget management

Analytics

Self-directed

Tools

Meta Business Manager

CAPI

Pixels

DV360

Job description

ABOUT THE ROLE

You own Meta paid social end to end — strategy, execution, scaling and reporting. You'll be hands-on in Ads Manager daily, while mentoring a small team of buyers. You get an objective and a budget, and you come back with a plan and a result.

WHAT YOU'LL DO

• Plan, launch, optimise and scale full-funnel Meta campaigns; own at least RM 100k+ monthly spend against ROAS/CPA targets
• Structure accounts properly — campaign architecture, audience segmentation, creative testing frameworks
• Manage pixel, CAPI, catalogue/DPA setup and troubleshoot tracking with the web team
• Lead and QA the work of junior buyers; set testing, naming and reporting standards
• Brief creative teams on hooks, formats and angles based on performance data
• Present results and recommendations directly to clients / management

WHAT WE'RE LOOKING FOR

• 3+ years in paid social, with 2+ years focused on Meta Ads
• 1–2+ years mentoring or leading buyers (formal title not required)
• Proven track record managing meaningful monthly budgets — be ready to talk actual numbers
• Deep Meta Business Manager knowledge: CAPI, catalogues, Advantage+, attribution, troubleshooting
• Strong analytics and creative judgement — you can explain why, not just what
• Self-directed: you set your own priorities, manage deadlines and flag problems early

BONUS POINTS

• Programmatic advertising experience — hands-on with a DSP such as DV360, The Trade Desk or Amazon DSP, including PMP or programmatic guaranteed deals
• Experience running campaigns in overseas markets SEA / US / EU— localisation, currency and timezone management, market-specific creative
• TikTok Ads or Google Ads experience
• Agency background

BENEFITS

• Salary negotiable based on experience and skill level
• Bonus and salary increment opportunities
• EPF / SOCSO
• Office conveniently located with LRT access
• Petrol, lunch & parking allowance
• Medical leave & medical allowance
• Annual leave & public holidays