Digital Marketing Manager – Global Markets

WJ Technologies Sdn Bhd; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

WJ Technologies Sdn Bhd, based in Malaysia, seeks a digital marketing specialist to manage and execute activities for a China-based robotics company targeting international markets.

You will collaborate with colleagues in mainland China, sales and technical teams, and external providers to strengthen brand visibility and generate qualified enquiries.

Qualifications

• Bachelor's degree in Marketing, Communications, English, International Business or related field.
• At least three years of experience in digital marketing, SEO or content management.
• Strong English writing and editing skills for international audiences.
• Basic Mandarin and ability to read Simplified Chinese for coordination with China colleagues.
• Experience independently managing campaigns or projects.
• Proficiency in MS Word, Excel and PowerPoint.
• Familiarity with WordPress, Canva, CapCut or similar tools.
• Experience in robotics, industrial equipment, automation or B2B marketing is desirable.

Responsibilities

• Plan and execute digital marketing across the English-language website, search engines and social media.
• Manage website content and the content calendar, including blogs, product pages, solution pages, case studies and FAQs.
• Oversee SEO improvements, including keyword research, page titles, meta descriptions and internal linking.
• Develop and refine English-language content for international customers.
• Coordinate production and editing of robot application videos and publish on LinkedIn, YouTube and other platforms.
• Manage third-party service providers and collaborate with sales and technical teams within budgets.
• Track website traffic, engagement and qualified enquiries; prepare performance reports and recommend improvements.

Skills

Digital marketing

SEO

Content management

English writing

Project coordination

B2B marketing

Education

Bachelor's degree in Marketing, Communications, English, International Business or related field

Tools

WordPress

Canva

CapCut

Google Analytics

Google Search Console

Job description

Based in Malaysia, you will manage and execute digital marketing activities for a China-based robotics company targeting international markets. You will work closely with colleagues in mainland China, sales and technical teams, and external service providers to strengthen brand visibility and generate qualified enquiries.

Key responsibilities

Plan and execute digital marketing activities across the English-language website, search engines and social media, aligned with business priorities and target markets.

Manage website content and the content calendar, including industry blogs, product pages, solution pages, customer case studies and FAQs.

Oversee and implement SEO improvements, including keyword research, page titles, meta descriptions and internal linking. Monitor performance using Google Analytics and Search Console.

Develop and refine English-language content, translating technical information into clear product benefits and compelling messaging for international customers.

Coordinate the production and editing of robot application videos and manage content publishing on LinkedIn, YouTube and other relevant platforms.

Manage third-party service providers and collaborate with sales and technical teams to deliver marketing activities on schedule and within agreed budgets.

Track website traffic, engagement and qualified enquiries, prepare regular performance reports, and recommend improvements.

About you

Bachelor's degree in Marketing, Communications, English, International Business or a related field.

At least three years of relevant experience in digital marketing, SEO or content management, with experience independently managing campaigns or projects.

Strong English writing and editing skills, with the ability to create professional content for international audiences.

Basic spoken Mandarin and the ability to read Simplified Chinese for day-to-day coordination with colleagues based in mainland China.

Practical knowledge of SEO, website content management, social media and digital performance reporting.

Ability to understand technical products and communicate their applications and benefits clearly, with support from technical colleagues.

Strong organisational and project coordination skills, with a hands‑on approach and the ability to manage priorities independently.

Proficiency in Microsoft Word, Excel and PowerPoint.

Experience in robotics, industrial equipment, automation or B2B marketing (desirable).

Familiarity with WordPress, Canva, CapCut or similar tools (desirable).