Marketing Specialist

MY05 Air Products Shared Servi; Kuala Lumpur; Vor Ort; MYR 80.000 - 130.000; Vollzeit

Zusammenfassung

Air Products is seeking a Marketing Specialist to drive lead generation, brand awareness, and market expansion. The role collaborates across teams to execute marketing initiatives globally.

Responsibilities include tactical and strategic marketing, seminars, exhibitions, and market intelligence, with expansion potential into Vietnam, East Malaysia, and the Philippines.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years’ experience in marketing, sales, or customer interface roles.
• Proficiency with Google Ads and market databases.
• Strong analytical and communication skills.
• Experience in lead generation and stakeholder engagement.

Aufgaben

• Generate leads through diverse channels and nurture them with the commercial team.
• Organize local seminars and exhibitions with commercial and Asia Marketing teams.
• Conduct market research by industry, product, and application.
• Support market entry into new countries or regions with marketing assumptions.

Kenntnisse

Lead generation

Market research

Google Ads

Stakeholder engagement

Communication

Government liaison

Sales interface

Data analysis

Market databases

Strategic marketing

Ausbildung

Bachelor’s Degree in Marketing, Business Administration, or related field

Tools

Google Ads

Market databases

Jobbeschreibung

At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges. Grow with us as we embark on building tomorrow together by being the safest, most diverse and most profitable industrial gas company in the world.

Reimagine What’s Possible

PURPOSE

The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion. The primary objective is to achieve company growth and profitability targets. This role requires effective collaboration with internal teams and external stakeholders to ensure successful marketing execution across multiple channels and regions.

PRINCIPAL ACCOUNTABILITIES

Tactical Marketing

Generate leads using diverse channels, including external project databases (e.g., BCI) and Google Ads. Qualify and nurture leads, coordinating closely with the commercial team. Maintain and monitor the competitor account database. Organize and execute local seminars and exhibitions in partnership with commercial and Asia Marketing and Comms teams. Identify and implement new opportunities for local market communications. Engage actively with industry associations, government agencies (e.g., MIDA), and state authorities. Continuously update local market intelligence. Support customer experience initiatives, such as surveys.

Strategic Marketing

Conduct market research and analysis by industry, product, and application. Support market entry into new countries or regions (e.g., Vietnam, East Malaysia, Philippines). Assist in evaluating new projects, including onsite plants or franchise development, by providing marketing assumptions on volume, pricing, market conditions, and market sizing.

MINIMUM REQUIREMENTS AND QUALIFICATIONS

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum 5 years’ experience in marketing, sales, or customer interface roles.
• Strong experience in leads generation, engagement with government officers and market research.
• Proficiency with Google Ads and market databases.
• Demonstrated expertise in both tactical and strategic marketing.
• Strong analytical and research capabilities.
• Excellent communication and stakeholder engagement skills.

We are the world’s largest hydrogen producer with over 80 years of industrial gas experience. We are hydrogen and industrial gas experts delivering safe, end-to-end solutions, investing in real, clean energy projects at scale, and driving the industry forward to generate a cleaner future.

At Air Products, we work in an environment where we put safety first, diversity is essential, inclusion is our culture, and each person knows they belong and matter. To learn more, visitAbout Air Products.

Employee and Applicant Rights

Behind every success and innovation that has made a difference in the world, you will find a team of passionate people who helped make it possible. At Air Products, our talented people help each other and our customers thrive. To our colleagues, we are valued and respected teammates. To our customers, we are partners in creating value. To our communities, we are caring, involved neighbors and committed stewards of the environment.

Air Products is in every corner of the globe. Our team has over 21,000 people in over 50 countries, and we are one of the world's leading industrial gas companies. We can offer opportunities like no other―and as we grow, so can you.