Marketing Manager

Businesslist; Kuala Lumpur; On-site; MYR 90,000 - 180,000; Full time

Benefits offered by this job

Leadership opportunities

Cross-functional collaboration

Career growth opportunities

Job summary

Businesslist in Kuala Lumpur seeks a Marketing Manager to develop and execute integrated strategies that boost brand awareness, customer engagement, and growth. You will lead end-to-end events, launches, and partnerships to maximise exposure and business impact.

You will manage PR, unify omnichannel campaigns, mentor the marketing team, and drive measured ROI across budgets. The role requires a strategic leader with strong stakeholder management and a track record of delivering market-leading

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
• 10+ years of marketing experience, preferably within beauty, skincare, cosmetics, or luxury retail goods.
• Proven track record of leading marketing initiatives, brand campaigns, product launches, and events that drive business growth and brand visibility.
• Strong stakeholder management skills with the ability to influence and collaborate effectively across regional teams, senior leadership, external agencies, media, and business partners.
• Solid experience in PR, brand communications, events, and integrated marketing, with good exposure to digital and omnichannel marketing strategies.
• Demonstrated experience in leading, coaching, and developing marketing teams in a fast-paced environment.
• Strong commercial acumen with the ability to translate consumer insights and market trends into actionable marketing strategies.
• Results-oriented, highly organised, and capable of managing multiple priorities while delivering measurable outcomes.

Responsibilities

• Lead end-to-end planning of events, brand activations, launches, and partnerships to maximise brand exposure.
• Drive PR and communications initiatives, managing relationships with media, influencers, agencies, and key stakeholders.
• Collaborate with digital marketing teams to deliver cohesive omnichannel campaigns across online and offline touchpoints.
• Lead, mentor, and develop the marketing team while fostering a high-performance and collaborative culture.
• Track campaign performance, manage budgets effectively, and deliver measurable results with strong ROI.

Skills

Brand strategy

Campaign management

Leadership

Stakeholder management

Education

Bachelor's degree in Marketing or related

Job description

As a Marketing Manager, you will be responsible to develop and execute integrated marketing strategies that drive brand awareness, customer engagement, and business growth. Also, you will:

• Lead end-to-end planning of events, brand activations, launches, and partnerships to maximise brand exposure.
• Drive PR and communications initiatives, managing relationships with media, influencers, agencies, and key stakeholders.
• Collaborate with digital marketing teams to deliver cohesive omnichannel campaigns across online and offline touchpoints.
• Lead, mentor, and develop the marketing team while fostering a high-performance and collaborative culture.
• Track campaign performance, manage budgets effectively, and deliver measurable results with strong ROI.

The Successful Applicant

As a successful applicant, you should come with Bachelor's Degree in Marketing, Business, Communications, or a related discipline. Also:

• More than 10 years of marketing experience, preferably within the beauty, skincare, cosmetics, or luxury retail goods industry.
• Proven track record of leading successful marketing initiatives, brand campaigns, product launches, and events that drive business growth and brand visibility.
• Strong stakeholder management skills with the ability to influence and collaborate effectively across regional teams, senior leadership, external agencies, media, and business partners.
• Solid experience in PR, brand communications, events, and integrated marketing, with good exposure to digital and omnichannel marketing strategies.
• Demonstrated experience in leading, coaching, and developing marketing teams in a fast-paced environment.
• Strong commercial acumen with the ability to translate consumer insights and market trends into actionable marketing strategies.
• Results-oriented, highly organised, and capable of managing multiple priorities while delivering measurable outcomes.

What's on Offer

• Leadership position in the retail industry.
• Opportunities to lead impactful marketing initiatives.
• Collaborative work environment with cross-functional teams.