Senior Marketing Head

FORA Advisory; Cyberjaya; Hybrid; MYR 45,000 - 56,000; Full time

Job summary

FORA Advisory in Cyberjaya is seeking a marketing professional to manage digital strategy, content, and paid campaigns across FORA Advisory, The Football Lab, and Happyness Creations.

You will build websites, craft bilingual copy in English and Bahasa Malaysia, lead social media, and optimize SEO and analytics to grow brand presence.

The role requires 2–4 years in marketing, a degree, and hands-on experience with Canva, Adobe Creative Suite, video editing, and paid ads.

Qualifications

• Diploma or Degree in Marketing, Communications, Business, Multimedia, or related field.
• 2–4 years of experience in marketing, content strategy, or a hybrid creative-commercial role.
• Proven ability to work across B2B and B2C content without needing a separate brief for each.

Responsibilities

• Realign and manage the FORA Advisory website (content, structure, SEO, positioning).
• Build and manage the Happyness Creations website and online store from the ground up.
• Grow The Football Lab's digital presence and parent-facing communications (Instagram, WhatsApp, Facebook parent groups).
• Develop and execute a cross-platform digital strategy (LinkedIn, TikTok Business, Instagram, Google) tailored to each brand's audience.
• Create landing pages, email sequences, lead magnets, and digital brochures.
• Plan and run paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads) with performance reporting.

Skills

Digital marketing

Content strategy

Social media management

Video editing

SEO

Paid ads

Education

Diploma or Degree in Marketing

Tools

Canva

Adobe Creative Suite

CapCut

Premiere Pro

WordPress

Shopify

Wix

Job description

Location: Cyberjaya, Selangor (Hybrid) Experience: 3–5 years Salary Range: RM 4,000–5,000

ABOUT US

We're a group of three brands united by the same operating philosophy: fix what's broken, build what's deliberate, and never let the work look like an afterthought.

FORA Advisory helps Malaysian businesses fix how their operations actually run - malls, factories, hypermarkets, F&B chains - through operational consulting, leadership capability building, and digital system adoption.

The Football Lab (Lion Roars FC) is a football academy for children aged 5–13 in Cyberjaya and Putrajaya, built around the England FA's coaching methodology and a philosophy of developing thinking players, not just technical ones.

Happyness Creations brings creative products and experiences to market for everyday moments worth celebrating - a consumer gifting business built on sourcing, partnerships, and thoughtful design.

POSITION OVERVIEW

Social media and website management across all 3 brands: FORA Advisory, The Football Lab, and Happyness Creations.

KEY RESPONSIBILITIES

Digital Strategy & Brand Presence

Lead the realignment and ongoing management of the FORA Advisory website (content, structure, SEO, positioning)

Build and manage the Happyness Creations website and online store from the ground up

Manage and grow The Football Lab's digital presence and parent-facing communications (Instagram, WhatsApp, Facebook parent groups)

Develop and execute a cross-platform digital strategy (LinkedIn, TikTok Business, Instagram, Google) tailored to each brand's audience

Build new digital assets: landing pages, email sequences, lead magnets, digital brochures

Plan and run paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads) with performance reporting

Content Creation & Creative Production

Plan and publish content across platforms for FORA (B2B), The Football Lab (parent/community-facing), and Happyness Creations (B2C) - different tone for each, same quality standard

Produce short-form video content: Reels, TikTok, YouTube Shorts

Write copy in English and Bahasa Malaysia: social media, email campaigns, website content, marketing materials

Design marketing collateral: social posts, posters, event materials, brand assets

Manage and brief the Marketing Executive and Marketing Intern on execution tasks

Performance & Analytics

Track and report on marketing KPIs: reach, engagement, lead generation, conversion, ROI on paid campaigns

Monitor SEO performance and make content adjustments based on data

Provide a monthly marketing update to leadership

WHAT WE'RE LOOKING FOR

Qualifications & Experience

Diploma or Degree in Marketing, Communications, Business, Multimedia, or a related field

2–4 years of experience in marketing, content strategy, or a hybrid creative-commercial role

Proven ability to work across B2B and B2C content without needing a separate brief for each

Experience managing or mentoring junior team members is an advantage

Technical Skills

Proficient in design tools: Canva, Adobe Creative Suite, or equivalent

Comfortable with video editing: CapCut, Premiere Pro, or similar

Experience managing social media accounts professionally (scheduling, community, analytics)

Hands-on experience running paid ads: Meta Ads, Google Ads, or TikTok Ads

Working knowledge of SEO, email marketing platforms, and web analytics

Able to build or manage websites (WordPress, Shopify, Wix, or similar — no coding required, but must not be afraid of the backend)

Bilingual copywriting: English and Bahasa Malaysia

Note: Applications without a portfolio or work samples will not be reviewed.