Senior Marketing Executive — In‑App & Merchant Campaigns

Pine Labs Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading digital commerce firm in Kuala Lumpur is seeking a Senior Marketing Executive to enhance growth through targeted marketing strategies. The successful candidate will be responsible for merchant marketing, overseeing campaign executions across platforms, and optimizing content for customer engagement. Ideal applicants should have 3-5 years of relevant marketing experience, strong analytical and communication skills, and be proficient in various marketing tools. This position offers an exciting opportunity to contribute meaningfully in a dynamic team environment.

Qualifications

• Proficient in marketing platforms and comfortable with ambiguity.
• Experience executing integrated marketing campaigns end-to-end.
• A sharp eye for messaging and customer psychology.

Responsibilities

• Drive growth through high-impact marketing execution.
• Own merchant marketing, campaign rollout, and CRM.
• Promote merchant offers across the Fave app.

Skills

Operational Excellence

Collaboration and Teamwork

Project Management

Attention to Detail

Communication Skills

Analytical Skills

Flexibility and Adaptability

Creativity

Customer Obsessed

Education

3-5 years of experience in marketing (tech, ecommerce, agency, or startup preferred)

Tools

Meta Business Suite

BI dashboards

CRM platforms

Automation tools like Zapier

Job description

A leading digital commerce firm in Kuala Lumpur is seeking a Senior Marketing Executive to enhance growth through targeted marketing strategies. The successful candidate will be responsible for merchant marketing, overseeing campaign executions across platforms, and optimizing content for customer engagement. Ideal applicants should have 3-5 years of relevant marketing experience, strong analytical and communication skills, and be proficient in various marketing tools. This position offers an exciting opportunity to contribute meaningfully in a dynamic team environment.