Senior Marketing Executive

Handal Indah Sdn Bhd; Tebrau; On-site; MYR 70,000 - 110,000; Full time

Job summary

Handal Indah Sdn Bhd (Causeway Link) is seeking a product-focused professional to develop value propositions for Express Bus, Cross-border routes, and Manjalink, and to create bundles and pricing to grow revenue.

You will ensure clear product messaging across website, app, and marketing, analyse the booking funnel, and collaborate with digital, operations, and marketing teams to optimize conversions and launches.

Qualifications

• Strong commercial and revenue-driven mindset.
• Ability to analyse data and derive actionable insights.
• Communicating with clients from China.
• Understanding of customer journey and conversion funnels.
• Good knowledge of pricing, product packaging and marketing strategy.
• Strong coordination and communication skills.
• Proactive, problem-solving attitude with attention to detail.
• Experience in transport, travel, e-commerce or related industries is an added advantage.

Responsibilities

• Develop clear value propositions for key products (Express Bus, Cross-border routes, Manjalink).
• Create product bundles, pricing strategies and add-ons to increase revenue per customer.
• Ensure all products are clearly communicated across website, app, and marketing materials.
• Analyse booking funnel (search → selection → payment) and identify drop-off points.
• Work with digital team to improve conversion rates and customer experience.
• Propose and implement improvements such as pricing adjustments, promotions, and UX enhancements.
• Track key metrics such as product profitability and identify underperforming products/routes.
• Support planning and execution of product launches, new routes, and promotional campaigns.
• Collaborate with marketing, operations and CX to align campaigns and launches.
• Gather customer feedback and conduct market analysis to improve offering.

Skills

Commercial mindset

Data analysis

China clients

Conversion funnels

Pricing strategy

Coordination skills

Problem solving

Industry experience

Job description

Develop clear value propositions for all key products (Express Bus, Cross-border routes, Manjalink)

Create product bundles, pricing strategies and add-ons to increase revenue per customer.

Ensure all products are clearly communicated across website, app, and marketing materials

Analyse booking funnel (search → selection → payment) and identify drop-off points

Work with digital team to improve conversion rates and customer experience

Propose and implement improvements such as pricing adjustments, promotions, and UX enhancements

3. Product Performance Monitoring

Track key metrics such as:

Product profitability

Identify underperforming products/routes and recommend actionable improvements

4. Campaign & Go-To-Market Execution

Support planning and execution of product launches, new routes, and promotional campaigns

Work closely with marketing team to ensure campaigns are aligned with product strategy

Coordinate with operations to ensure readiness for launches

5. Customer Insights & Market Analysis

Gather and analyse customer feedback, complaints, and behaviour trends

Conduct competitor benchmarking and market research

Provide recommendations to improve product offering and customer experience

6. Cross-Functional Coordination

Collaborate with: Product team (service design and pricing)

Digital team (conversion and performance marketing)

Operations team (routes and scheduling)

Customer Experience team (feedback and service recovery)

Act as a bridge between business functions to ensure product success

Requirements

Strong commercial and revenue-driven mindset

Ability to analyse data and derive actionable insights

Communicating with clients from China.

Understanding of customer journey and conversion funnels

Good knowledge of pricing, product packaging and marketing strategy

Strong coordination and communication skills

Proactive, problem-solving attitude with attention to detail

Experience in transport, travel, e-commerce or related industries is an added advantage

Handal Indah, also known as a Causeway Link is one of Malaysia's leading bus service providers that span our service across Malaysia and Singapore. We are committed to deliver bus service which is as convenient, safe and comfortable.

Causeway Link is also the first operator to establish a Control Centre for centralized services and monitoring of real-time commuter support. In addition, the Company introduced its own contactless ticketing and mobile- based journey planning to leverage on technology that will bring conveniences to regular commuters. In order to uphold our reputation as one of the most highly regarded public bus operators in Malaysia, our buses are innovatively designed and manufactured by our very own technical team to provide the most efficient, safe, reliable, and friendly transport services to our Community.

Other than the operation of public buses, Handal Indah Sdn Bhd's mission is in the development of sustainable public transportation systems to service entire cities.

Our holistic services require talents in the area of:

Information Technology DevelopmentCorporate DevelopmentOperations ResearchEngineering (electrical, software, electronic, automotive)Project Management

Handal Indah, also known as a Causeway Link is one of Malaysia's leading bus service providers that span our service across Malaysia and Singapore. We are committed to deliver bus service which is as convenient, safe and comfortable.

Causeway Link is also the first operator to establish a Control Centre for centralized services and monitoring of real-time commuter support. In addition, the Company introduced its own contactless ticketing and mobile- based journey planning to leverage on technology that will bring conveniences to regular commuters. In order to uphold our reputation as one of the most highly regarded public bus operators in Malaysia, our buses are innovatively designed and manufactured by our very own technical team to provide the most efficient, safe, reliable, and friendly transport services to our Community.

Other than the operation of public buses, Handal Indah Sdn Bhd's mission is in the development of sustainable public transportation systems to service entire cities.

Our holistic services required talents in the area of:

Information Technology DevelopmentCorporate DevelopmentOperations ResearchEngineering (electrical, software, electronic, automotive)Project Management