Senior Marketing Executive

NPAworldwide; Kulai; On-site; MYR 72,000 - 120,000; Full time

Job summary

NPAworldwide in Malaysia seeks a Marketing professional to develop and implement plans for corporate branding and project developments. You will drive initiatives across branding, digital marketing, events, and content creation to generate leads and elevate brand presence.

The role requires strong planning, budget management, and stakeholder coordination across Malaysia, with travel to project sites for launches and events.

Qualifications

• Bachelor's degree or higher in marketing, business, communications, or related field.
• 1 year+ marketing experience encouraged for Executive; 3+ years for Senior Executive in property/real estate preferred.
• Strong understanding of marketing, branding, digital marketing and communications.
• Willingness to travel across Malaysia for project launches, events, site visits.
• Excellent written and verbal English; Bahasa Malaysia and/or Mandarin an added advantage.
• Strong planning, coordination, and stakeholder management skills.
• Ability to manage multiple projects under tight deadlines.
• Self-motivated, proactive, and able to work independently or in a team.
• Proficient with Microsoft Office, Canva, and basic photo/video editing.

Responsibilities

• Develop and implement marketing plans for corporate branding and project developments.
• Execute marketing initiatives for company branding and property development projects.
• Plan and administer project marketing budgets and campaign expenditures.
• Develop annual marketing strategies, campaign calendars, and project launch plans.
• Create marketing materials including brochures, ads, decks, project videos, and promotional collateral.
• Run marketing campaigns across online and offline channels to generate quality leads.
• Manage company and project websites, ensuring accurate project information.
• Coordinate social media content, digital campaigns, email marketing, and analytics.
• Prepare marketing content, press releases, newsletters, and promotional materials.
• Plan and execute corporate and project events such as launches, exhibitions, and investor events.
• Coordinate with external agencies and vendors for timely delivery and quality execution.
• Contribute to ISO documentation and quality management processes.
• Prepare reports and materials for Management, DevCo, and Board approvals.
• Conduct market research, competitor analysis, and industry trend analysis to support strategies.
• Perform other marketing duties as assigned; Chinese candidate preferred.

Skills

Marketing communications

Branding

Digital marketing

Campaign management

Social media management

Content creation

Project coordination

Stakeholder management

English proficiency

Mandarin

Bahasa Malaysia

Education

Bachelor's degree in marketing or related

Tools

Microsoft Office

Canva

Job description

Job Description

• Assist in developing and implementing marketing communication plans for corporate branding and project developments, ensuring alignment with business objectives, product positioning, and launch timelines.
• Develop & execute marketing initiatives for both company branding and property development projects in accordance with the company's marketing strategy.
• Assist in the planning, monitoring and administration of project marketing budgets, and campaign expenditures to ensure effective allocation of resources and cost control.
• Support the development of annual marketing strategies, campaign calendars, and project launch plans based on market trends, business objectives, and sales targets.
• Plan, coordinate, and manage the development of marketing materials, including brochures, advertisements, presentation decks, project videos, 3D perspectives, walkthrough videos, sales gallery materials, and promotional collaterals.
• Develop and execute marketing campaigns across both online and offline channels to strengthen brand awareness and generate quality leads.
• Manage and update company and project websites, ensuring all content remains accurate, relevant, and aligned with the latest project information.
• Plan and manage social media content, digital marketing campaigns, email marketing, and campaign performance analysis to improve engagement and marketing effectiveness.
• Prepare marketing content, press releases, newsletters, and promotional materials in collaboration with internal stakeholders and external agencies.
• Plan, coordinate, and execute corporate and project-related events, including project launches, exhibitions, private previews, seminars, investor events, media events, group visits, festive campaigns, and site visits.
• Coordinate with external consultants, creative agencies, media agencies, photographers, videographers, printers, and production vendors to ensure timely delivery and quality execution.
• Assist in the preparation, maintenance, and continuous improvement of the department's ISO documentation, including Standard Operating Procedures (SOPs), work instructions, records, and other quality management documents to ensure compliance with the company's Quality Management System.
• Prepare marketing report, approval papers, and presentation materials for Management, Development Committee (DevCo), and Board approval where required.
• Assist in conducting market research, competitor analysis, customer insights, and industry trend analysis to support marketing strategies.
• Perform any other marketing-related duties as assigned by the Directors and Marketing Manager.
• Preferable for chinese candidate.

Job Description

• Assist in developing and implementing marketing communication plans for corporate branding and project developments, ensuring alignment with business objectives, product positioning, and launch timelines.
• Develop & execute marketing initiatives for both company branding and property development projects in accordance with the company's marketing strategy.
• Assist in the planning, monitoring and administration of project marketing budgets, and campaign expenditures to ensure effective allocation of resources and cost control.
• Support the development of annual marketing strategies, campaign calendars, and project launch plans based on market trends, business objectives, and sales targets.
• Plan, coordinate, and manage the development of marketing materials, including brochures, advertisements, presentation decks, project videos, 3D perspectives, walkthrough videos, sales gallery materials, and promotional collaterals.
• Develop and execute marketing campaigns across both online and offline channels to strengthen brand awareness and generate quality leads.
• Manage and update company and project websites, ensuring all content remains accurate, relevant, and aligned with the latest project information.
• Plan and manage social media content, digital marketing campaigns, email marketing, and campaign performance analysis to improve engagement and marketing effectiveness.
• Prepare marketing content, press releases, newsletters, and promotional materials in collaboration with internal stakeholders and external agencies.
• Plan, coordinate, and execute corporate and project-related events, including project launches, exhibitions, private previews, seminars, investor events, media events, group visits, festive campaigns, and site visits.
• Coordinate with external consultants, creative agencies, media agencies, photographers, videographers, printers, and production vendors to ensure timely delivery and quality execution.
• Assist in the preparation, maintenance, and continuous improvement of the department's ISO documentation, including Standard Operating Procedures (SOPs), work instructions, records, and other quality management documents to ensure compliance with the company's Quality Management System.
• Prepare marketing report, approval papers, and presentation materials for Management, Development Committee (DevCo), and Board approval where required.
• Assist in conducting market research, competitor analysis, customer insights, and industry trend analysis to support marketing strategies.
• Perform any other marketing-related duties as assigned by the Directors and Marketing Manager.
• Preferable for chinese candidate.

Qualifications

• Bachelor's degree in marketing, Business, Communications, Mass Communication, Property Management, or a related discipline.
• Marketing Executive: Fresh graduates or candidates with up to 1 year of relevant working experience are encouraged to apply.
• Senior Marketing Executive: Minimum 3 years of relevant working experience, preferably in property development, real estate, construction or a related industry.
• Good understanding of marketing, branding, digital marketing and marketing communications.
• Able to travel independently and undertake outstation assignments across Malaysia to support project launches, exhibitions, events, site visits, and other marketing activities.
• Proven experience in planning and executing integrated marketing campaigns and events.
• Good written and verbal communication skills in English; proficiency in Bahasa Malaysia and/or Mandarin is an added advantage.
• Strong project coordination, stakeholder engagement and relationship management skills.
• Able to manage multiple projects and work under tight deadlines.
• Self-motivated, proactive, detail-oriented and willing to learn.
• Able to work independently with minimal supervision & work well in a team.
• Proficient in Microsoft Office, Canva (PowerPoint, Word, Excel).
• Basic photo or video editing skills and skills on reading the building plans/drawings will be an added advantage.

Why Is This a Great Opportunity

• Comprehensive Marketing Exposure Offers broad exposure to corporate branding, property marketing, digital marketing, marketing communications, events, and integrated campaigns, providing a well-rounded marketing experience.
• Strong Property Industry Experience Provides valuable hands-on exposure to property development projects, project launches, exhibitions, sales galleries, site visits, and real estate marketing activities.
• End-to-End Campaign Management Involves the full marketing cycle, from market research and campaign planning to content development, execution, budget monitoring, performance analysis, and reporting.
• High-Level Stakeholder & Agency Collaboration Provides opportunities to work closely with management, development teams, creative and media agencies, consultants, vendors, and other stakeholders, strengthening project coordination and relationship management skills.
• Career Growth & Creative Development Offers opportunities to develop skills across digital marketing, social media, content creation, events, branding, and marketing analytics, while gaining exposure to management and board-level presentations.