Marketing Executive

ASIASTAR OPTICS SDN. BHD.; Selangor; On-site; MYR 47,000 - 76,000; Full time

Job summary

ASIASTAR OPTICS SDN. BHD. is seeking a marketing professional in Selangor to drive planning, campaigns, research and brand initiatives across online and offline channels.

You will collaborate with Sales, coordinate with partners, and manage multiple projects with a proactive, data-driven mindset to grow brand presence in Malaysia.

Qualifications

• Diploma or Degree in Marketing, Business Administration or a related field.
• 1–3 years of relevant marketing experience is preferred.
• Good command of Chinese, English, and Bahasa Malaysia — both written and spoken.
• Strong communication, coordination and interpersonal skills.
• Creative with a good sense of marketing, branding and current market trends.
• Good planning, organisational and time-management skills.
• Able to manage multiple projects and deadlines independently.
• A good team player with strong relationship-building skills.
• Possess own transport and willing to travel when required.

Responsibilities

• Plan and execute monthly marketing campaigns, promotions and brand activities.
• Develop creative marketing ideas and strategies for both online and offline channels.
• Work closely with the Sales Team to align marketing activities with business and sales objectives.
• Take ownership of assigned marketing projects from planning through execution and post-campaign review.
• Coordinate with internal teams, suppliers, agencies and external partners to ensure smooth execution.
• Conduct market research to identify market trends, customer needs and competitor activities.
• Monitor competitor marketing, promotions, product launches and market developments.
• Gather feedback from Sales, customers and business partners to identify market opportunities.
• Analyse marketing and product data and provide insights to support business and product development.
• Plan and manage the company’s social media content and activities.
• Develop content ideas that are relevant to the brand, products and target audience.
• Coordinate with designers, photographers, influencers and other creative partners when required.
• Monitor social media performance and recommend improvements to increase engagement and brand awareness.
• Build relationships with relevant influencers, KOLs and industry professionals.
• Plan and execute corporate events, sales events, roadshows, product launches and promotional activities.
• Coordinate event venues, suppliers, manpower, logistics and marketing materials.
• Work closely with the Sales Team to maximise the effectiveness of events and promotional activities.
• Conduct post-event reviews and prepare reports with recommendations for improvement.
• Track marketing activities, campaign results and overall performance.
• Prepare monthly marketing reports and analysis for management review.
• Monitor marketing budgets and ensure activities are executed within the approved budget.
• Identify areas for improvement and recommend new ideas based on data and market feedback.

Skills

Strong communication

Coordination

Interpersonal skills

Creative

Branding

Planning

Time management

multitasking

Proactive

Team player

Travel readiness

Education

Diploma or Degree in Marketing or related field

Job description

What We’re Looking For

• Diploma or Degree in Marketing, Business Administration or a related field.
• 1–3 years of relevant marketing experience is preferred.
• Good command of Chinese, English, and Bahasa Malaysia — both written and spoken.
• Strong communication, coordination and interpersonal skills.
• Creative with a good sense of marketing, branding and current market trends.
• Good planning, organisational and time-management skills.
• Able to manage multiple projects and deadlines independently.
• Proactive, responsible and willing to take ownership of assigned projects.
• A good team player with strong relationship-building skills.
• Possess own transport and willing to travel when required.

Your Role

Marketing Planning & Campaigns

• Plan and execute monthly marketing campaigns, promotions and brand activities.
• Develop creative marketing ideas and strategies for both online and offline channels.
• Work closely with the Sales Team to align marketing activities with business and sales objectives.
• Take ownership of assigned marketing projects from planning through execution and post-campaign review.
• Coordinate with internal teams, suppliers, agencies and external partners to ensure smooth execution.

Market Research & Insights

• Conduct market research to identify market trends, customer needs and competitor activities.
• Monitor competitor marketing, promotions, product launches and market developments.
• Gather feedback from Sales, customers and business partners to identify market opportunities.
• Analyse marketing and product data and provide insights to support business and product development.

Social Media & Brand Communication

• Plan and manage the company’s social media content and activities.
• Develop content ideas that are relevant to the brand, products and target audience.
• Coordinate with designers, photographers, influencers and other creative partners when required.
• Monitor social media performance and recommend improvements to increase engagement and brand awareness.
• Build relationships with relevant influencers, KOLs and industry professionals.

Product Launch & Marketing Materials

• Support and coordinate new product launches from marketing planning to execution.
• Assist in developing product and brand communication materials.
• Coordinate the production of marketing materials including brochures, posters, banners, POSM, website content and social media materials.
• Ensure all marketing materials are accurate, consistent and delivered according to schedule.

Events & Roadshows

• Plan and execute corporate events, sales events, roadshows, product launches and promotional activities.
• Coordinate event venues, suppliers, manpower, logistics and marketing materials.
• Work closely with the Sales Team to maximise the effectiveness of events and promotional activities.
• Conduct post-event reviews and prepare reports with recommendations for improvement.

Performance & Reporting

• Track marketing activities, campaign results and overall performance.
• Prepare monthly marketing reports and analysis for management review.
• Monitor marketing budgets and ensure activities are executed within the approved budget.
• Identify areas for improvement and recommend new ideas based on data and market feedback.

Why Join Us?

You will have the opportunity to work across different areas of marketing — from campaigns and social media to product launches, events, market research and brand development.

This is a hands‑on role for someone who wants to grow their marketing skills, take ownership of projects and make a real impact.