Senior Content Marketing Lead - F&B, SEO & Social

Food Journal Sdn Bhd; Kuching; On-site; MYR 42,000 - 72,000; Full time

Benefits offered by this job

Medical

Dental

Sports

Parking

Group Insurance

Training & Development

Annual Leave

Job summary

Food Journal Sdn Bhd is seeking a Digital Marketing Executive to drive content marketing strategies across multiple online platforms, boosting brand awareness and engagement for our F&B brands.

You will plan and execute marketing campaigns, manage social media, create compelling content, optimize for SEO, and collaborate with internal teams to support product launches and promotions. A diploma or degree in marketing or related field and 3–4 years of experience are expected.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Graphic Design or a related field.
• 3-4 years’ experience in content creation and social media management; F&B industry experience is a plus.
• Proficiency with CMS, social media tools and analytics platforms.
• Strong written communication and ability to create engaging content.
• Solid understanding of marketing principles and digital channels.
• Ability to generate fresh and innovative content ideas while maintaining aesthetics.
• Able to manage multiple projects and deadlines in a fast-paced environment.
• Collaborate effectively with cross-functional teams and external stakeholders.

Responsibilities

• Marketing Strategy Development: Develop and execute marketing strategies to boost F&B brand awareness and product promotions.
• Content Creation: Create engaging content for digital platforms and plan photoshoots.
• Content Calendar Management: Plan and schedule content aligned with events, launches and promotions.
• Social Media Management: Create and schedule posts, engage followers and build loyalty.
• Events & Campaigns Support: Assist launches and campaigns with targeted content and cross-team collaboration.
• SEO and Analytics: Optimize content for SEO, analyze trends and performance metrics.

Skills

Content marketing

Social media

SEO

Content creation

CMS

Analytics

Copywriting

Teamwork

Education

Diploma or Bachelor's Degree in Marketing or related field

Tools

CMS

Analytics platforms

Social media tools

Job description

Food Journal Sdn Bhd is seeking a Digital Marketing Executive to drive content marketing strategies across multiple online platforms, boosting brand awareness and engagement for our F&B brands.

You will plan and execute marketing campaigns, manage social media, create compelling content, optimize for SEO, and collaborate with internal teams to support product launches and promotions. A diploma or degree in marketing or related field and 3–4 years of experience are expected.